Strive and Asset Entities Inc. Have Partnered to Create a Bitcoin Treasury Company

The new firm, operating under the Strive brand, will be publicly listed on Nasdaq.

Strive and Asset Entities (NASDAQ:ASSET) are joining forces to create the first Bitcoin treasury company to be listed on a major U.S. stock exchange. The new firm, operating under the Strive brand, will be a publicly listed company on Nasdaq.

They plan to offer investors access to Bitcoin through innovative, tax-efficient strategies. This allows Bitcoin holders to exchange their coins for public stock in a tax-deferrable manner, thanks to Section 351 of the U.S. tax code.

Section 351 permits individuals to transfer property, like Bitcoin, to a corporation without paying taxes immediately. However, the individuals must receive stock in return and meet certain conditions.

The rule, part of the Internal Revenue Code, also requires that the person (or group) giving the property must own at least 80% of the company right after the exchange. This helps encourage anyone to start or grow businesses by letting them delay paying taxes on gains from the property they contribute.

According to the announcement, before the planned deal and any new funding, Strive Enterprises will own about 94.2% of the public company, while the original Asset Entities shareholders will own about 5.8%. If a new fund is raised later, both company’s ownership will be reduced equally.

Asset Entities is a media and tech company that creates engaging content and social experiences to help investors grow wealth. Its mission is to empower the next generation of investors with knowledge, skills, and community to achieve financial well-being.

The company is known for its partnerships with influencers and content creators on platforms like TikTok and Discord, where it creates viral video series and interactive games. It also provides social media marketing, branding, and influencer support services to startups and public companies.

Asset Entities was founded in 2022 by a group of entrepreneurs who saw the potential of combining new technology with old-world financial wisdom. They started with a small seed fund and a big vision to disrupt the way people learn about investing.

They launched their flagship product, Asset Entities 1, a micro-influencer network that amplifies the voice of young investors on social media. They also created several limited-edition merchandise lines with popular creators and brands.

Asset Entities has been featured in major publications and broadcasts, including the Wall Street Journal, CNBC, and Bloomberg. Its founders are frequent speakers at industry events and webinars.

As of January 2025, Asset Entities has a portfolio of eight companies in various sectors, including biotech, cannabis, clean energy, and consumer goods. They are currently expanding into new markets and developing innovative products to serve the evolving needs of investors.