Strategy (the company formerly known as MicroStrategy) has made another big Bitcoin purchase

From April 7 to April 13, the firm bought 3459 BTC for $285.8 million in cash. This brings their total holdings to 531644 Bitcoin.

Tech firm Strategy, formerly MicroStrategy, has made another large purchase of Bitcoin.

The Virginia-based company bought 3,459 BTC for a cash total of $285.8 million from April 7 to 13. This brings its total holdings to 531,644 Bitcoin.

The firm paid an average price of $82,618 for the latest batch of BTC. Strategy's Bitcoin holdings now make up over 2.5% of the coin’s total supply of 21 million.

“No Tariffs on Orange Dots,” co-founder and Executive Chairman Michael Saylor said in a post on X (formerly Twitter). This was a hint at the purchase before it was made public.

This is a snapshot from one of Saylor's posts. The "orange dots" are a reference to the way Bitcoin buys appear on tracking websites.

$MSTR has acquired 3,459 BTC for ~$285.8 million at ~$82,618 per bitcoin and has achieved BTC Yield of 11.4% YTD 2025. As of 4/13/2025, @Strategy holds 531,644 $BTC acquired for ~$35.92 billion at ~$67,556 per bitcoin. https://t.co/IUbf4TFD3d

— Michael Saylor (@saylor) April 14, 2025

Corporate Bitcoin Adoption Grows

Strategy isn’t the only firm to be making headlines for its Bitcoin purchases.

Japanese firm Metaplanet bought 319 Bitcoin, worth $26.3 million, on Monday. This brings the investment company’s total holdings to 4,525 BTC.

The Tokyo-based firm plans to boost its Bitcoin holdings by 470%, aiming for 10,000 BTC by year-end.

Other companies, such as Semler Scientific (NASDAQ:SCIX) and GameStop (NYSE:GME), have also begun adding Bitcoin to their balance sheets.

According to Bitwise data, public companies now hold 694,453 BTC, which makes up 3.3% of the total supply. This represents a 16.11% increase from the previous quarter.

(Image Credit: Bitwise)

The trend comes after the SEC dropped the unpopular SAB 121 accounting rule. Old rule made it harder for U.S. firms to hold digital assets.

Banks offering crypto custody services had to record both a liability and a matching asset for crypto held for customers. This created balance sheet problems and made crypto custody less appealing from a business standpoint.

The rule change has made it easier for companies to add Bitcoin in a manner that is more appealing to investors.

Market Outlook Amid Trade War Concerns

Bitcoin’s price moved up slightly after Strategy’s purchase was announced. The coin gained about 1% over the day and 5.4% over the week, trading at around $85,024 despite worries about the Trump-induced trade war.

Many market expect Bitcoin to reach new all-time highs in 2025. Analyst Jamie Coutts predicts the coin could go beyond $132,000 by year-end.

Cardano founder Charles Hoskinson has an even higher target, suggesting $250,000 before 2026.

Strategy’s share price also rose 4% on Monday to around $312, as the tech-heavy Nasdaq surged 1.5%. This marks a turnaround after investors faced uncertainty last week.

Funding the Bitcoin Strategy

Strategy funded this purchase using proceeds from the sale of its class A common stock. Last week, the company sold 959,712 shares for approximately $285.7 million.

As of April 13, $2.08 billion worth of shares remain available for issuance and sale under that program. The firm sold no perpetual strike preferred stock last week, with $20.97 billion worth of shares still available.

Despite reporting unrealized losses of $5.91 billion in Q1 after spending about $7.66 billion to acquire 80,715 BTC during the quarter, Strategy continues its Bitcoin strategy.

Analysts at Bernstein note that with debt at 13% and no payments due until 2028, the firm’s leverage remains manageable. They predict Strategy’s Bitcoin holdings could double to over 1 million BTC by the end of 2033.

Strategy’s market cap of $79.9 billion still trades at a premium to its Bitcoin net asset value. Some investors have raised concerns about this premium and the company’s numerous Bitcoin acquisition programs.

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