Starting June 16, the Floki team will run a five-week global marketing campaign for its play-to-earn game, Valhalla.

The campaign will deliver over 2.25 million impressions through immersive in-game reward video ads in titles like Candy Crush, Subway Surfers, and CoD: Mobile.

The Floki team will be running a five-week global marketing campaign for its play-to-earn game, Valhalla.

Starting June 16, the initiative will deliver over 2.25 million impressions through engaging in-game reward video ads in top mobile games like Candy Crush, Subway Surfers, and CoD: Mobile.

Targeting mobile users aged 18–40 in seven countries — the Philippines, Vietnam, Nigeria, Indonesia, India, Thailand, and Argentina — the campaign aims to amplify awareness and drive consideration for Valhalla in regions where mobile gaming and crypto adoption are particularly strong.

"We're excited to launch this global marketing campaign for Valhalla," said a spokesperson for the Floki team.

"This campaign will introduce a broad audience to the world of Valhalla and encourage them to join our community and start playing our game."

The campaign will also leverage a variety of social media channels to reach out to new audiences and build anticipation for Valhalla's upcoming release.

"We're confident that this campaign will be a success in helping us to achieve our goals for Valhalla," said the spokesperson.

"We're looking forward to seeing people from all over the world enjoying our game."

Valhalla is a play-to-earn game that is still under development.

The game is set in the world of Norse mythology and features characters and creatures from that mythology.

It is being developed by a team of experienced game developers who are passionate about creating a fun and engaging play-to-earn game that will appeal to a wide audience.

"We're excited to be working on this game and can't wait to share it with the world," said one of the game developers.

"We're putting a lot of care and attention into making sure that it's a game that people will love to play."

Valhalla is expected to be released later this year.