StarCasino Becomes the First Operator in Belgium to Go Live with Cherry Play Content

StarCasino has become the first operator in Belgium to go live with Cherry Play content, following a new partnership that marks the studio's debut in the market.

StarCasino has become the first operator in Belgium to go live with Cherry Play content, following a new partnership that marks the studio’s debut in the market.

The Belgian online casino will now offer Cherry Play’s portfolio of slots, including Multi Banks, Super Coin and Chef Super Bet, alongside its Golden Cherry Jackpot System.

Cherry Play operates using a subscription-based model, in which operators pay a monthly licence fee rather than a traditional revenue-share agreement.

This structure is intended to provide casino partners with increased flexibility and margin retention, while enabling greater visibility and promotional support for the featured games.

The studio’s titles are developed using Bragg Gaming’s technology stack, enabling seamless integration and optimal game performance. The content has already proven popular in the Netherlands and is now expanding into Belgium via StarCasino.be.

This rollout continues Cherry Play’s rapid ascent since its market entry earlier this year, with further expansion expected across various regulated European markets.

Olga Bajela, CEO of Cherry Play, commented: “Launching in Belgium with StarCasino is another key milestone moment for Cherry Play as we continue to bring our proven slot games and innovative subscription model to operators in regulated markets across Europe and beyond.

“Demand for slot content is strong in Belgium and titles such as Multi Banks and Super Coin are designed to deliver engaging gameplay, and potentially large wins, so will certainly resonate with StarCasino’s players.

“It’s also fantastic for the operator to be able to benefit from our subscription-based model which is proving to be a big talking point in the industry.”

S. Maene, Director at StarCasino, added: “Cherry Play’s first batch of games manages to capture the essence of a slot but with its own unique spin on the gameplay to ensure a truly entertaining experience for the player from the first spin to the last.

“If its games caught our eye, its unique subscription model was a catalyst for getting the deal done as soon as possible and we are genuinely happy to be the first brand in Belgium to be able to offer its games to our players.”