Sky Zone Hires David Hoffmann as CEO to Lead the US Indoor Active Entertainment Provider into Its Next Phase of Growth

Sky Zone, the US indoor active entertainment provider that owns, operates and franchises over 270 parks, has appointed David Hoffmann as its CEO.

Sky Zone, the US indoor active entertainment provider that owns, operates and franchises over 270 parks, has appointed David Hoffmann as its CEO.

As announced by a statement, Hoffmann will take on the role on June 2 and will succeed Shawn Hassel, who is transitioning to chairman of Sky Zone’s board of directors.

Hoffmann’s previous roles saw him serve as chairman and CEO of Mammoth Holdings since 2021, a US car wash operating platform.

Prior to that, he served as CEO and was a director of Dunkin’ Brands from 2018 until its US$11bn sale to Inspire Brands in 2020.

At Dunkin’ Brands, he oversaw the development and execution of the company’s strategic plan to drive sustainable, long-term growth across all aspects of the business.

He also led the company through a period of significant transformation, including the launch of new products and formats, and the expansion of the company’s digital and mobile capabilities.

“We are extremely pleased to welcome David as Sky Zone’s new CEO,” said Shawn Hassel.

“David has the perfect blend of experience, leadership, consumer focus and strategic vision to build on our momentum and lead Sky Zone into its next phase of growth.

“The company is on a strong growth trajectory, and I am proud of all the progress we have achieved over the past two years.”

Justin Green, partner and co-head of funds at Palladium Equity Partners and Sky Zone board member, added: “On behalf of my partners at Palladium and the entire board of Sky Zone, I am delighted to welcome David as the company’s next CEO.

“His experience and track record of building beloved brands make him a perfect fit as Sky Zone continues to its exciting next chapter of growth.

“We also want to express our deep appreciation to Shawn for all the great work and accomplishments he has achieved as CEO and welcome him as our new board chair.”