21Shares Partners with Sui to Enhance SUI Expansion in the United States

Sui and 21Shares have partnered to support SUI  expansion across the United States. The collaboration aims to enhance SUI adoption through joint product development

"A partnership between blockchain startup Sui and crypto asset manager 21Shares will support the former’s ecosystem expansion across the United States. The collaboration aims to boost SUI adoption through joint product development, institutional engagement and increased exposure in regulated markets.

“We’re excited to be working closely with the 21Shares team to bring even more interesting products and content to the vibrant Sui community,” said Sam Reynolds, head of ecosystem at Sui. “Their deep understanding of institutional investors and broader financial markets will be invaluable in helping us to continue building the ultimate DeFi chain.”

The partnership will also see both companies co-developing research content, educational materials and digital asset offerings linked to the Sui ecosystem. In turn, this will provide Sui with greater access to international markets, while 21Shares is deepening its presence in key jurisdictions.

“We’re delighted to be partnering with Sui to support the development of its vibrant ecosystem,” said Alexandre Benalla (pictured), co-founder and CEO of 21Shares. “We’ve been impressed by the speed of innovation within the Sui community, and we look forward to working together to bring new and exciting products to market.”

The agreement comes as market participants demand efficient and scalable blockchain solutions, especially those offering the security and integration required by institutional investors.

Sui offers transaction speed and reliability through its object-centric architecture, appealing to both institutions and the product builders they invest in. With this alignment, Sui is becoming a focal point for institutional-grade blockchain integration in global markets.

Both companies bring strengths that will support mutual growth and broaden blockchain product offerings for the digital asset economy.

Sui’s technical design allows transaction execution with sub-second finality, ideal for real-time blockchain use cases. 21Shares brings expertise in regulated financial instruments and investor access across traditional and emerging markets.

21Share has already established a strong digital asset presence in Europe and is now focused on growth in the U.S. The firm aims to leverage Sui’s infrastructure as it introduces regulated offerings in new markets with favorable conditions.

The partnership also highlights the growing traction for Sui amid rising demand for blockchain-native financial applications.

Institutions have shown keen interest in high-performance blockchain networks like Sui that can be used for scalable use cases. Its architecture supports both secure and fast execution, making it suitable for tokenized treasuries and regulated on-chain services.

These capabilities provide technical advantages for integrating blockchain technology into the evolving landscape of digital financial infrastructure.

With this partnership, 21Shares is positioning itself at the center of blockchain adoption, while Sui is advancing toward mainstream integration. Their collaboration is based on shared goals for expanding access, enhancing functionality and enabling broader market reach.

The U.S. expansion also comes as interest in blockchain-backed financial tools with real-world utility is growing.

Advanced Layer-1 Infrastructure Supports Broader Use Cases

Sui is a scalable and efficient Layer-1 network designed for mass-market adoption. Its parallel transaction execution and developer-friendly tools simplify onboarding for both retail and institutional users, positioning Sui as a preferred platform for Web3 products that demand speed and simplicity.

From gaming consoles to tokenized assets, the possibilities on Sui are attracting attention from leading financial entities. Its recent support for consumer-facing tools like the SuiPlay0X1 console showcases how blockchain can enter everyday use.

Moreover, zkLogin and gasless features help bridge Web2 familiarity with Web3 functions. Through partnerships like this one, and its focus on user experience, Sui is breaking down barriers to broader adoption.

With this partnership with 21Shares, Sui gains access to regulated markets and broader infrastructure support for institutional applications. This includes platforms like Greece’s ATHEX on-chain fundraising and Ondo’s tokenized treasury offerings.

Together, they will be working to establish Sui as a core layer for future digital economies. “We’re excited to be partnering with the 21Shares team to bring even more interesting products and content to the vibrant Sui community,” said Sam Reynolds, head of ecosystem at Sui. “Their deep understanding of institutional investors and broader financial markets will be invaluable in helping us to continue building the ultimate DeFi chain.”