Ripple CEO Brad Garlinghouse Is Rallying Institutional Crypto Adoption as XRP and RLUSD Gain Traction

Ripple CEO Brad Garlinghouse is rallying institutional crypto adoption as XRP and RLUSD gain traction in the evolving ETF landscape.

In a rapid-fire summary of the evolving crypto ETF landscape, Ripple CEO Brad Garlinghouse is rallying institutional crypto adoption as XRP and RLUSD gain traction.

In a new “Crypto in One Minute” feature, Garlinghouse explains how Wall Street is finally opening its doors to digital assets through crypto ETFs.

This follows a wave of institutional interest that reflects a maturing market. For Ripple, this signals a turning point as it leads crypto’s next wave of regulated enterprise growth.

According to Garlinghouse, crypto institutions have faced three main challenges:

* Limited access for large institutions due to custody issues and regulatory uncertainty.

* A lack of familiar, regulated investment vehicles for institutions to gain exposure to digital assets.

* The rapid acceleration in access and adoption is evident, especially after XRP futures and ETFs launched on CME and Nasdaq this week.

However, crypto ETFs solve these problems by providing institutions with familiar, regulated ways to invest in crypto. These tools offer tradable, secure ways for capital-rich entities to enter the digital asset space.

This marks a historic moment, as it's the first time a major crypto asset like XRP is being included in a U.S. futures and ETF offering.

According to Garlinghouse, the Bitcoin ETF’s record-setting $1 billion AUM was just a spark. Now, the ripple effect is reaching other digital assets.

XRP’s inclusion on major platforms like CME and Nasdaq reflects growing demand among institutional investors who are looking for alternatives to Bitcoin.

According to Garlinghouse, XRP’s core utility, fast, scalable cross-border payments, and its integration with RippleNet, which serves over 300 partners globally, make it a valuable asset for financial institutions.

He noted that with improved U.S. regulatory clarity and the landmark ruling affirming XRP is not a security, investor confidence is surging. This shift is essential for long-term institutional crypto adoption.

According to Garlinghouse, the launch of RLUSD, Ripple’s institutional-grade stablecoin, further strengthens its appeal.

RLUSD is designed to maintain a 1:1 peg with the U.S. dollar and offers the compliance and scalability required by financial institutions. In a world where regulatory scrutiny is tightening, RLUSD provides a reliable, blockchain-based alternative for settlements and on-chain finance.

According to Garlinghouse, Ripple is aligning itself with regulators while offering next-gen tools for the future of payments and liquidity. This holistic approach allows Ripple to lead, not follow, in institutional crypto adoption across both volatile and stable asset classes.

According to Garlinghouse, the launch of RLUSD sends a strong message. Ripple isn’t only offering another stablecoin, it’s offering one that fits into an enterprise compliance framework. This makes it more attractive than unregulated options that often face backlash.

Garlinghouse believes regulatory alignment will be a core driver of institutional crypto adoption. As institutions increasingly prefer partners that meet both innovation and legal standards, Ripple’s dual strength in both areas puts it ahead of most competitors.

According to Garlinghouse, Ripple’s roadmap is now tightly aligned with the rise of crypto ETFs and stablecoins.

With XRP positioned as an institutional cross-border solution and RLUSD as a trusted stablecoin, Ripple is capitalizing on maturing capital markets.

As ETFs bring trillions in potential liquidity into crypto, XRP and RLUSD are poised to benefit from this capital migration.

According to Garlinghouse, his optimism is rooted in data, regulatory progress, and real-world use, an institutional trifecta that few other crypto projects can claim.