Retail Traders Are Back — But Political Meme Coins Are Rewriting the Playbook

Meme coins are once again the talk of the crypto world. From Discord rooms to exchanges, retail traders are flooding into familiar names like Shiba Inu (SHIB) and Pepe (PEPE) — both surging on community momentum and market-wide optimism.

Retail traders are swarming meme coins once again. Shiba Inu (SHIB) is still going strong, and Pepe (PEPE) is quickly becoming the most talked-about token in 2025. But in the world of political meme coins, a new contender is rising fast.

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As Shiba Inu (SHIB) price shows a steady recovery this month, rising over 30% to reach $0.00001433, many retail traders are turning their attention to the meme coin market.

Shiba Inu (SHIB) Edges Up Despite Slow Start to the Year

As May progresses, crypto traders are noticing a shift in sentiment. Some analysts believe that this could spell trouble for the market, while others are placing bullish price targets on several popular tokens.

Despite starting the year slowly, Shiba Inu (SHIB) has seen some recovery in recent times, with its price rising by over 30% over the past month. The token is currently trading at $0.00001433.

Shiba Inu (SHIB) price is still down by 88% from its all-time high, which it reached in October 2021. However, the token has seen consistent trading volume over the past few months, and it remains one of the most recognized names in the meme coin world.

Shiba Inu (SHIB) is benefiting from broader meme coin enthusiasm and renewed community engagement. However, new catalysts may be needed for a breakout beyond current levels.

Pepe (PEPE)

Pepe (PEPE) token has seen remarkable gains of 85% over the past month, fueled by momentum and optimism.

Many retail traders are keeping a close eye on PEPE, especially after its recent price gains and strong trading activity.

The meme coin is known for its volatility, but it has managed to keep its footing with consistent green days and positive sentiment across key trading platforms.

Many analysts have set price targets for PEPE between $0.000015 and $0.21, provided that the meme coin trend continues.