Explore Prenetics' Bitcoin strategy, corporate Bitcoin adoption trends, and the evolving role of Bitcoin in corporate treasuries.

Prenetics, Bitcoin Holdings, and Corporate Bitcoin: A New Era?
Prenetics, a publicly-traded health sciences company, has made headlines with its strategic foray into Bitcoin. But what does this mean for corporate Bitcoin adoption and the future of treasury management? Let's dive in.
Prenetics: A Healthcare Pioneer in Bitcoin Adoption
Prenetics ($PRE) isn't just another healthcare company; it's a trendsetter in corporate Bitcoin adoption. As of late 2025, Prenetics held 243.4 BTC, a testament to its belief in Bitcoin as a long-term store of value. Ranked 78 on BitcoinTreasuries.NET, Prenetics stands out for its innovative approach.
The company initially invested $20 million to acquire just under 190 BTC at roughly $106,700 per coin in June 2025. Instead of large, sporadic purchases, Prenetics adopted a strategy of acquiring one Bitcoin per day using excess cash generated from its operations. Executives view Bitcoin as a hedge and store of value outside the traditional financial markets.
The Broader Trend: Corporate Bitcoin Adoption
Prenetics isn't alone. Companies like MicroStrategy and Metaplanet are also embracing Bitcoin. BitcoinTreasuries.NET tracks over 80 companies holding more than 20,000 BTC. This trend signals a growing trust in Bitcoin as a long-term investment and a shift in how companies manage their treasuries.
India's Cautious Approach
However, not all regions are as welcoming. India's Bombay Stock Exchange (BSE) denied Jetking Infotrain's application to list shares after the company invested in crypto treasuries. This highlights India's reluctance toward corporate cryptocurrency adoption, contrasting with the more open approaches in the United States and Japan.
The Future of Corporate Bitcoin
As more companies explore Bitcoin as a treasury asset, the need for secure, auditable yield-generating solutions becomes critical. Institutions require transparency, verifiable controls, and clear liability assignment—guardrails that combine the assurances of Bitcoin with the risk discipline of traditional finance.
Luke Xie, founder of SatLayer, emphasizes that Bitcoin yield solutions must keep assets secured directly on the Bitcoin chain. He also suggests that yield should be aligned with tangible economic activity, not token subsidies, ensuring durable and transparent returns.
Final Thoughts
Prenetics' Bitcoin strategy marks a fascinating intersection of healthcare and cryptocurrency. While challenges and regulatory hurdles remain, the trend toward corporate Bitcoin adoption is undeniable. Whether Bitcoin becomes a mainstay in corporate treasuries remains to be seen, but one thing's for sure: the conversation has only just begun. So, buckle up, folks—it's gonna be a wild ride to the moon (or at least to the next quarterly earnings call)!