Michael Saylor Does It Again: Strategy (Formerly MicroStrategy) Buys 3,459 BTC

After hitting pause for a week, the Tyson, Virginia-based software company bought 3,459 BTC for a total of US$285.8 million (AU$451 million). This latest purchase brings Strategy's total Bitcoin holdings to 531,644.

He's done it again: Bitcoin bull Michael Saylor has acquired more Bitcoin. Or, more precisely, his company Strategy (which was previously known as MicroStrategy) has.

After hitting pause for a week, the Tyson, Virginia-based software company bought 3,459 BTC for a total of US$285.8 million (AU$451 million). This latest purchase brings Strategy's total Bitcoin holdings to 531,644.

$MSTR has acquired 3,459 BTC for ~$285.8 million at ~$82,618 per bitcoin and has achieved BTC Yield of 11.4% YTD 2025. As of 4/13/2025, @Strategy holds 531,644 $BTC acquired for ~$35.92 billion at ~$67,556 per bitcoin. https://t.co/IUbf4TFD3d

Analysts Believe in New ATH for 2025, Disagree on Exact Target

Did it move the BTC price? A little. BTC is up 1% over the past day and 5.4% over the past week. The coin currently trades for US$85,024 (AU$134,201), despite ongoing concerns about how the Trump-induced trade war – especially with China – continues to play out.

Most market observers still expect Bitcoin to reach new all-time highs in 2025. Analyst Jamie Coutts predicts that an increase in the money supply could push the price beyond US$132k (AU$208k) by year-end.

Related: American Presidents: Trump Meets Bukele, Did They Discuss Bitcoin?

Cardano founder Charles Hoskinson, citing similar reasons, set the target even higher, suggesting a US$250k (AU$393k) price tag could be reached before 2026.

While Strategy continues to be the largest public Bitcoin holder, other companies are not sitting on the sidelines anymore.

Metaplanet, the Japanese version of Saylor's company, also bought 319 Bitcoin on Monday, bringing the total stash to 4,525 BTC.

Semler Scientific and GameStop are also among the latest corporate HODLers adding Bitcoin to their balance sheets.

Companies Show Growing Appetite for Bitcoin

Bitwise data shows a 16.11% quarter-over-quarter increase in public companies' BTC holdings – currently totalling 694,453 BTC, or 3.3% of the total supply.

Twelve public companies – excluding Strategy – purchased Bitcoin in Q1 2025. Since the US Securities and Exchange Commission dropped the unpopular SAB 121 accounting rule, it has become easier for US firms to hold digital assets.

Bye, bye SAB 121! It's not been fun: https://t.co/cIwUc0isUE | Staff Accounting Bulletin No. 122

Under the previous rule, banks offering crypto custody services had to record both a liability and a corresponding asset for crypto held on behalf of customers, valued at fair market price.

Related: SEC Crypto Task Force Signals Shift in Regulation with Temporary Relief Plan on the Table

This created balance sheet volatility and capital burdens for assets the banks didn't actually own, making crypto custody financially unattractive.