Meta (Facebook) Could Re-enter the Crypto Market with a New Stablecoin in Partnership with Sui

A top crypto analyst has reignited speculation that Meta, the social media empire led by Mark Zuckerberg, could soon re-enter the crypto space — this time, in partnership with Sui.

A top crypto analyst has reignited speculation that Meta (META) could soon re-enter the crypto space — this time, in partnership with Sui (CRYPTO: SUI).

According to CNBC Crypto Trader Ran Neuner, a Meta-Sui collaboration would offer a faster route to reviving Mark Zuckerberg’s long-abandoned ambition of launching a blockchain-native stablecoin usable across Facebook, Instagram, and WhatsApp.

Meta’s Unfinished Stablecoin Business

Zuckerberg's previous endeavor to launch a blockchain and stablecoin initiative, known as Diem (formerly Libra), ultimately floundered due to persistent setbacks and a hostile regulatory climate within the U.S. Despite this setback, the intellectual property (IP) and technical groundwork didn't vanish. In fact, much of that development has lived on in three places: Meta itself, the Aptos (CRYPTO: APT) blockchain, and Sui. Both Sui and Aptos were founded by former Meta engineers who worked on Diem and its Move programming language.

Now, with a more crypto-friendly U.S. administration and the technical groundwork largely complete, Neuner believes Meta could return to its stablecoin ambitions — but without the burden of rebuilding a full blockchain team from scratch.

“Now that the tides have turned, if they wanted to re-enter the space, they could either do it themselves and rebuild an entire team, or they could partner up with the team that actually built it.

If they wanted to do it themselves, they’d need to hire an entire blockchain team, build out tooling and infrastructure, and launch an ecosystem. But if they wanted to partner up, they could start using blockchain technology in no time.

This is where $SUI comes in!” he wrote.

Why Sui?

According to Neuner, several factors make Sui the most likely candidate for a Meta partnership. Apart from its Diem roots, key former Meta engineers, including Sam Blackshear (the creator of the Move language), @kostascrypto (former head of cryptography), and Eman Abio (former product lead), are now spearheading Sui's development.

Over the past four years, Sui has matured significantly, with improved tooling, developer infrastructure, and an ecosystem ready for scaling.

“If Meta wants a blockchain-native stablecoin to deploy across its apps, Sui is a natural fit. It’s fast, secure, and built by the same team that once built Diem. Plus, the tooling and developer infrastructure are already in place, and the ecosystem is quickly growing.

It feels like a no-brainer for both parties involved. It would be a win-win situation that would benefit everyone in the crypto space. We’re not saying it’s definitely happening, but it would certainly make sense.”

While no official announcement has been made, the theory has gained traction across crypto social media. It aligns with Meta’s broader ambitions in Web3 and digital commerce, and could mark a powerful comeback in the blockchain arena if realized. For now, the idea remains speculative.