Memecoins Are Driving Entry into Crypto Markets

output: Crypto adoption by consumers increased in 2025, with the U.K. at the forefront, Gemini said in its '2025 Global State of Crypto' report on Tuesday.

Cryptocurrency adoption among consumers increased in 2025, with the U.K. at the forefront, Gemini said in its ‘2025 Global State of Crypto’ report on Tuesday.

U.K. crypto ownership rose to 24% in 2025, up from 18% in 2024, while France hit 21% (up from 18%). The U.S. ticked up to 21%, and Singapore led with 28%, down from 26%, according to a recent consumer survey by the crypto exchange.

President Trump’s launch of a Strategic Bitcoin Reserve boosted confidence in crypto, and 23% of U.S. non-owners said it increased their trust in digital assets. The sentiment echoed in the U.K. (21%) and Singapore (19%).

Memecoins are driving entry into crypto markets, the survey showed.

In the U.S., 31% of investors who own both memecoins and traditional crypto said they started with the former. Similar trends appeared in Australia (30%), the U.K. (28%), and beyond. Globally, 94% of memecoin holders also own other crypto assets.

Spot crypto exchange-traded funds (ETFs) continue to grow in popularity. 39% of U.S. crypto investors hold ETFs, up from 37%. Italy leads at 47%, followed by the U.K. (41%), Singapore (40%), Australia (38%), and France (32%).

The crypto platform surveyed 7,205 consumers in the U.S., the U.K., France, Italy, Australia and Singapore between March and April 2025.