A new report by cryptocurrency exchange MEXC revealed that approximately 50% of new token listings in early 2025 belonged to the memecoin category.
A new report by cryptocurrency exchange MEXC has revealed that approximately 50% of new token listings in early 2025 belonged to the meme coin category. Despite recent market fluctuations, interest in community-driven digital assets has remained strong and unwavering.
As per the report’s findings, MEXC listed 451 new tokens between January and February 2025, with meme coins comprising 50% of the total listings. Despite the ongoing market volatility, these coins accounted for a significant portion of trading activity, with seven of the ten highest-volume tokens launching in February.
Meme coins experienced substantial price growth, with the average peak price increasing from 388% in January to 660% in February. Among the standout performers are TST, which surged by 4,792%, and ELONSOL, which experienced a peak increase of 1,128%. On average, the ten most actively traded new tokens saw a peak rise of 756%.
The report highlighted that the TRUMP token emerged as the most actively traded new asset during this period, handling over 45% of the total trading volume. With combined spot and futures trading volume exceeding $23 billion, TRUMP attracted significant interest and liquidity. The success of the TRUMP coin underscored the increasing influence of politically themed cryptocurrencies in the market.
Further insights from the report showed that meme coins linked to public figures tended to attract attention and experience particularly high gains. The favorable market reception for these coins was evident, with four of the top five best-performing tokens—namely TST, ELONSOURI, MELANIA, and CAR—all being associated with well-known personalities. This aligns with a broader trend in the industry, in which social media hype and celebrity endorsements have been known to influence crypto valuations and market sentiment to a large degree.
In the past, we have witnessed how public influence can drive demand market movements, such as Dogecoin’s rise following Elon Musk’s tweets. In February, the top three meme coins recorded an average peak increase of 2,338%, which is greater than the 640% seen among non-meme tokens.
The popularity of meme coins suggests a shift in how traders assess digital assets. Traditional fundamentals appear to have taken a back seat to meme culture, social media momentum, and significant backing from the online community. This evolving market dynamic presents both opportunities and risks, as hype-driven assets can experience extreme volatility.
MEXC’s latest findings highlight a broader shift in the digital asset space, where community engagement and social trends are shaping market activity to an increasing extent. It remains to be seen whether the demand for socially driven tokens will persist after a series of negative market events, but meme coins are likely to remain a significant force in the cryptocurrency ecosystem.
