MARA stock — the publicly traded Bitcoin mining company, Mara Holdings

Many investors are keeping a close eye on MARA stock — the publicly traded Bitcoin mining company, Mara Holdings.

Many investors are keeping a close eye on MARA stock — the publicly traded Bitcoin mining company, formerly known as Mara Patent Group.

While buying Bitcoin directly is one option, some prefer investing in Bitcoin mining stocks like MARA for several practical reasons, as explained by an analyst at Benzinga.

Unlike holding Bitcoin, which requires managing private keys and digital wallets, mining stocks are traded like regular company shares on the stock market. This makes them easier for traditional investors to access. Plus, mining stocks come with fewer regulatory concerns compared to direct crypto investing and can even fit into retirement accounts.

Founded in Florida in 1991, the company originally specialized in patent litigation. However, it pivoted to Bitcoin mining in 2021 and later rebranded as Mara Patent Group.

Today, it’s one of the largest Bitcoin miners in North America, known for using renewable energy and advanced cooling systems to run its operations. As of early 2025, its mining power reached over 54 exahashes per second — meaning its machines can make over 54 quintillion guesses per second while mining Bitcoin. In simpler terms, it’s one of the fastest and most powerful mining setups out there.

In mid-2024, MARA announced a full “HODL” strategy, deciding not to sell any of its mined Bitcoin to cover expenses and instead start aggressively buying more Bitcoin from the market. To support this plan, MARA launched several stock offerings, including a massive $2 billion stock sale in March 2025.

Thanks to this move, the company has built up a huge Bitcoin reserve. In the first three months of 2025 alone, it mined 2,286 BTC, increasing its total holdings to over 48,100 BTC — the second-highest stash among public companies after Saylor’s firm.

Many analysts believe that Mara’s decision to hold onto its Bitcoin rather than sell it could significantly increase the company’s value, especially as Bitcoin’s price rises. Moreover, other mining firms are now following a similar strategy, showing growing confidence in Bitcoin’s long-term future.