The Living History Project (TLHP) Launches Blockchain-Based Fundraising Campaign with pitchIN

The campaign introduces the Sejarah Token, a utility token built on an eco-friendly public blockchain, enabling the public to own, contribute to, and interact with heritage content in new ways.

A non-profit digital museum focused on documenting Malaysia’s cultural heritage, The Living History Project (TLHP), has launched a blockchain-based fundraising campaign via crowdfunding platform pitchIN.

The campaign invites the public to own, contribute to, and engage with heritage content through a utility token called Sejarah Token, which is being offered in accordance with the umbrella of the Securities Commission Malaysia (SC).

The utility token is priced at RM0.10 with a minimum investment of RM200 and is offered under the IEO framework on pitchIN’s regulated crowdfunding platform.

The campaign hopes to raise between RM1 million and RM5 million to enhance TLHP’s digital infrastructure, create new batches of cultural content, and set up an NFT-based publishing house to highlight and recognise notable Malaysian contributions, such as those in the arts, sciences, and socio-political movements.

Through virtual exhibitions, AR experiences, interactive storytelling, and digital archives, TLHP aims to amplify and diversify the ways in which Malaysians can connect with their cultural narratives.

This collaboration with pitchIN marks the first tokenised social enterprise campaign in the country.

The initiative is also supported by partners such as the BEW Foundation and the Malaysian Heritage Trust.

Speaking on the launch of the Sejarah Token, Bobby YP Wong, Founder & CEO of The Living History Project said,

“The Sejarah Token marks a revolutionary step in preserving Malaysia’s cultural heritage, making it possible for every Malaysian to own a piece of our history and contribute to its preservation for future generations.”

While Nicholas Chong Ing Hooi, Head of Token Crowdfunding at Pitch Platforms added,

“pitchIN is honored to partner with TLHP on this initiative. We are proud to present this unique fundraising opportunity via pitchIN’s regulated and compliant token crowdfunding platform.

This campaign is a first-of-its-kind, highlighting how blockchain can be used to drive community engagement for a noble cause - in this case, the democratisation of heritage preservation. Invest in the Sejarah Token today and become part of a historic movement. Together, let's build a legacy of culture and belonging for generations to come.”