Méliuz Doubles Down on Bitcoin Treasury Strategy, Acquiring $28.4M Worth of BTC

In a powerful move for Brazil's fintech and crypto space, publicly listed firm Méliuz has doubled down on its bitcoin treasury strategy.

Publicly listed firm Méliuz has doubled down on its bitcoin treasury strategy with the purchase of 274.52 BTC, valued at $28.4 million, following majority shareholder approval.

This move follows March’s initial bitcoin acquisition by the company, which saw it buy 45.8 BTC at an average price of $23,444. After this move, which was also approved by shareholders, the company's stock price skyrocketed 116%, demonstrating the potential of bitcoin treasury firms to generate significant returns for shareholders.

The company's shares surged from $0.68 to $1.47 following the March bitcoin purchase, leading to a substantial increase in the company's valuation.

Following this momentum, and with the majority shareholder vote in favor of further bitcoin purchases, Méliuz has now acquired 274.52 BTC at an average price of $103,604 per coin.

This latest purchase brings the company's total bitcoin holdings to 320.2 BTC, currently valued at over $33.3 million.

The firm is aiming to become a leading bitcoin treasury organization in Brazil, leveraging its cash flow and market presence to steadily grow its bitcoin holdings over time.

The company's treasury strategy focuses on accumulating bitcoin in a way that creates long-term shareholder value, taking into account market timing, scaling purchases, and using corporate frameworks to safely increase exposure to BTC.

This isn't merely about trend-chasing; it's about repositioning corporate assets in response to shifting global financial dynamics.

With inflation risks, weakening fiat currencies, and increasing global adoption, bitcoin is becoming a treasury reserve asset for forward-looking firms, especially in a low-interest-rate environment where companies are seeking new ways to deploy their cash.

On the same day as Méliuz's announcement, New York-based DDC Enterprise Limited (NYSE: DDC), known as DayDayCook, also revealed its own bitcoin treasury strategy.

The company announced the acquisition of 100 BTC, which will serve as the initial seed for a broader bitcoin treasury initiative. DayDayCook plans to incrementally grow its bitcoin holdings, aiming for 500 BTC in six months and 5,000 BTC within three years.

This signals a clear acceleration in corporate crypto adoption, as publicly traded firms around the world begin to see bitcoin not just as an investment but as a strategic financial reserve.

Some companies are also diversifying beyond BTC, adding Ethereum and Solana into the mix, showing a broader embrace of digital assets as part of their treasury strategy.