Litecoin Rebrands as a Meme Coin to Cash In on Bitcoin's Bull Run

Litecoin, once described as the crypto silver to bitcoin's gold, is now apparently self-identifying as a meme coin. The bold new approach has already

Litecoin (CRYPTO: LTC) is now apparently self-identifying as a meme coin, having debuted a new low-effort mascot, adopted a sassy tone on social media and thrown X-rated shade at its altcoin rivals.

The bold new approach seems to have been timed to coincide with bitcoin’s latest bull run, which has also seen various meme coins rally to new highs.

Since November 13, Litecoin’s X account — which has traditionally focused on posting general promotional material and articles about its progress — has adopted a far more irreverent tone.

So far, it’s called its followers “crypto beaches,” made a Uranus joke and referred to fresh buyers purchasing Litecoin as “taking the L.”

Earlier today, the account also implied that Solana (CRYPTO: SOL) is an “extreme pussy.”

You shouldn't talk about Solana like that.

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As part of the meme coin rebrand, Litecoin has also adopted a hastily drawn stick man as its mascot.

The price of LTC has risen from $72 on November 13 to $83 at press time. It will also be hoping that the publicity surrounding its change of direction goes some way to improving its image given that many were beginning to question the currency’s relevance.

Marty mad. pic.twitter.com/qO07D8XYjS

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Indeed, even Litecoin’s own X account joked about its less-than-stellar price action, posting, “BREAKING: $LTC RECLAIMS $84 FOR THE 10,000,000TH TIME IN THE PAST 3 YEARS.”

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