LINEUP Games Unveils Multi-Platform, Multi-Chain Gaming Ecosystem

By launching its flagship title, Striker League, LINEUP Games has officially transitioned into a multi-platform, multi-chain gaming ecosystem

LINEUP Games, formerly known as UNKJD, has officially transitioned into a multi-platform, multi-chain gaming ecosystem following a pivotal year of development and strategic partnerships.

What began as a single mobile soccer game has now evolved into a comprehensive Web2 and Web3-integrated platform designed to support over 100 million players globally.

The company's rebranding to LINEUP Games reflects its broader mission: to unify the gaming experience across mobile platforms, SuperApps, and multiple blockchains through competitive sports titles, accessible mini-games, and infrastructure for third-party developers.

Product Launches and Platform Expansion

The ecosystem's flagship title, Striker League—a 6v6 mobile soccer game previously known as UNKJD Soccer—is now live on iOS and Android. Complementing this, LINEUP has released Gold Striker, a fast-paced mini-game currently available on Telegram and LINE. These platforms represent over 1 billion monthly active users combined, providing extensive reach across a wide demographic of players.

By launching on Telegram, known for its strong engagement in mini-games, and LINE, a dominant messaging platform in Japan, South Korea, Thailand, and Taiwan, LINEUP is positioned to deliver localized, mobile-first experiences to users in diverse markets.

Striker League is available for download on iOS and Android. Gold Striker is available on Telegram: @Gold_Striker_Bot and LINE: @gold_striker.

Blockchain Integration and Token Infrastructure

LINEUP Games is currently operational on the Solana and Base blockchains and is expanding to TON (Telegram) and Kaia (LINE). A new token will be introduced to support cross-chain gameplay and in-game utility. Existing $MBS holders will be airdropped the new ecosystem token.

This new infrastructure will support seamless asset ownership, rewards, and progress across platforms, delivering a consistent player economy for mobile games and mini-games.

Strategic Growth and Industry Partnerships

The company's growth strategy is furthered by collaborations with Meta, PUMA, AC Milan, and Paulo Dybala. These partnerships are crucial for LINEUP's global user acquisition campaign as it aims to onboard millions of players into its ecosystem.

The LINEUP team includes industry veterans from Playtika and Azuki—companies recognized for launching and scaling blockbuster titles like Slotomania, World Series of Poker, and Azuki.

Future Sports Titles and Expansion Plans

Building on the momentum of Striker League, LINEUP is developing additional sports games using its existing infrastructure and IP. These titles will continue to focus on high-quality, competitive gameplay tailored for mobile-first players.

The company is also integrating Web3 functionality in a user-friendly manner, allowing players to engage with token-based rewards, digital collectibles, and tournament prize pools without prior blockchain knowledge. Features like staking, discounted in-game assets, and cross-platform progression aim to sustain engagement and introduce a seamless path into blockchain gaming.

About LINEUP Games

LINEUP Games is a multi-platform gaming company creating a cross-chain ecosystem for competitive sports titles and mini-games. Formerly known as UNKJD, the company is operational on Solana and Base, with upcoming integration into TON and Kaia. LINEUP develops mobile sports games and SuperApp mini-games, including Striker League and Gold Striker, and offers no-code tools for developers to expand the ecosystem.

Backed by global partnerships and a leadership team experienced in launching and scaling high-growth gaming products, LINEUP is dedicated to delivering scalable, accessible experiences that bridge Web2 and Web3.

For media inquiries or partnership opportunities, please contact: [social@lineupgames.io].

LINEUP Games X account: https://x.com/LINEUP_games

Discord: https://discord.com/invite/lineupgames