Leading non-custodial crypto service Bitget Wallet unveils a new brand identity and strategic direction under the banner of “Crypto for Everyone.”

The move follows a 300% year-over-year increase in its user base. As part of this refresh, the platform introduced a redesigned interface, new functionality for global payments, and announced a $1 million campaign to promote worldwide crypto adoption.

Leading non-custodial crypto service Bitget Wallet has unveiled a new brand identity and strategic direction with “Crypto for Everyone,” highlighting the service’s evolution to 80+ million users and 300% year-over-year user growth.

The move sees the platform introduce a redesigned interface, new functionality for global payments, and a $1 million campaign to promote worldwide crypto adoption.

Bitget Wallet’s ‘Crypto for Everyone’ Rebrand Follows 300% User Growth

Notably, Bitget Wallet has gone far beyond its original trading-focused offering to become a full-service crypto gateway for a diverse global user base.

The rebrand reflects the wallet’s ambition to integrate seamless trading, earning, discovering, and paying within one app – aiming for everyday crypto usage as intuitive as mainstream fintech apps like PayPal or Uber.

Emerging Markets Fuel Bitget Wallet’s Rise to 80M+ Users

Bitget Wallet’s explosive growth over the past year has been fueled by rising demand for self-custody and alternative financial solutions in underserved markets. The company reports user growth of 959% in Africa, 367% in Europe, and 350% in the Middle East.

Alvin Kan, COO of Bitget Wallet, adds: “This rebrand is part of a long-term plan to make crypto accessible to everyone. We’re building toward a future where interacting with crypto feels as easy as using Uber or PayPal.”

New Experience: Bitget Wallet Focuses on Trade, Earn, Pay, Discover

The new Bitget Wallet experience is built around four core features: Trade, Earn, Pay, and Discover. Users can trade across 130+ blockchains with one click, effortlessly monitor market trends, and explore new token opportunities.

The updated interface simplifies the user journey, especially for newcomers, with a new “Simple Mode” currently rolling out in select regions.

Security enhancements include real-time risk monitoring and transaction screening to help users navigate on-chain finance more safely.

$1M Campaign to Drive Global Onboarding

To mark the rebrand, Bitget Wallet is launching the Crypto for Everyone Movement, a global initiative to onboard the next billion crypto users. The campaign will see over $1 million in rewards through collaborations with ecosystem partners and interactive community events.

Gracy Chen, CEO of Bitget, concludes: “Today, we’re empowering users with an even more powerful tool – one that is simple to use, accessible, and packed with capabilities, connecting people to opportunity, wherever they are, whenever they need it.”

Bitget Wallet Expands Real-World Payments, Eyes RWA Integration

Bitget Wallet is expanding the possibilities of crypto payments. It remains the only major self-custodial wallet with full in-app payment support, including crypto cards, QR code scanning, and direct brand purchases.

The integrated shop offers over 300 brands, such as Amazon, Shopee, Google Play, and regional QR code integrations are currently underway.

Meanwhile, Bitget Wallet is preparing to support tokenized real-world assets (RWA) like stocks and gold, positioning itself as a potential hub for digital and traditional assets.