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One of the first corporate heavyweights that comes to mind when you think pro-Bitcoin is of course Blackrock CEO Larry Fink.

Despite the focus on Donald Trump's return to the White House and his executive orders, the World Economic Forum (WEF) in Davos has also commenced.
While crypto and Bitcoin are typically not a major topic at the WEF, one might expect it to be discussed on the sidelines of the event, especially considering Trump's promise of a Bitcoin Reserve and his recent interest in memecoins.
Larry Fink, the CEO of Blackrock, is one of the first corporate heavyweights to come to mind when discussing pro-Bitcoin figures. Fink has been a strong advocate for BTC and is in charge of the largest Spot Bitcoin exchange-traded fund (ETF) in the world: the iShares Bitcoin Trust ETF (IBIT), which manages 569,343 Bitcoin.
Fink stated to Bloomberg at Davos that he still believes in Bitcoin's potential as a global hedge.
The CEO of the world's largest asset manager stated that fund managers occasionally inquire about the amount of Bitcoin they should include in their portfolio. According to Fink, if everyone engaged in that conversation, Bitcoin would easily reach “$500k, $600k, $700k…”.
However, that is not a promotion, as Fink clarified with a playful remark.
According to Kevin Farrelly, the founder of Random Forest Capital, the discussion was engaging because sovereign wealth funds are no longer debating whether to invest in BTC but rather how much.
Coinbase, Binance CEOs Share Their Thoughts
The CEOs of the two largest crypto exchanges were also present at Davos, sharing their perspectives on crypto.
Coinbase CEO Brian Armstrong stated to CNBC that Bitcoin may eventually reach “multiple millions,” adding that we are at the “dawn of a new day for crypto.”
His theory is primarily based on strong institutional interest, the US Spot Bitcoin ETFs, and Donald Trump's Strategic Bitcoin Reserve, which would likely spark FOMO among other nations, prompting them to establish their own BTC reserves.
Binance CEO Richard Teng stated during a fireside chat at the Davos event that crypto will likely see a new all-time high in 2025, particularly due to increased regulatory clarity under Trump.
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