KuCoin Names BC Wong CEO as Exchange Pushes Global Expansion

BC Wong, previously serving as Chief Legal Officer, steps into the CEO role bringing extensive cryptocurrency industry experience and legal expertise.

Cryptocurrency exchange KuCoin has appointed BC Wong as its new Chief Executive Officer and launched trading for the Official Trump (TRUMP) token on its spot trading platform.

BC Wong Appointed KuCoin CEO

BC Wong, who previously served as Chief Legal Officer, has been promoted to the role of CEO, bringing with him vast experience in the cryptocurrency industry and legal expertise. A Singaporean national with degrees from Singapore Management University and George Washington University, Wong played a key role in securing regulatory licenses across multiple jurisdictions, as highlighted by the company.

"Our priority is to build a reliable platform for our users, expanding our global presence while maintaining regulatory compliance," said Wong, outlining his priorities.

"As CEO, I am focused on enhancing our global presence and fostering collaboration with regulators to create a secure, inclusive financial ecosystem. Together with our partners and users, we will shape the future of finance."

KuCoin Lists TRUMP Crypto Token

The exchange also announced the listing of the Official Trump (TRUMP) token on its spot trading platform, with trading commencing via a call auction on January 18. The token operates on the SOL-SPL network, and withdrawals will be enabled starting January 19. KuCoin is offering a 30 USDT trading fee discount to users who deposit TRUMP tokens before January 22.

“$TRUMP token marks a moment that transcended into a viral meme, representing a chapter in digital culture,” noted the company in its press release. "This token encapsulates the essence of modern viral memes, offering a unique asset within the blockchain space."

The TRUMP token sparked true euphoria in the cryptocurrency market, as Bitcoin scaled new heights above $109,000, according to ourتمع record. However, a significant correction in TRUMP followed Sunday's ATH, triggered by the debut of a competing asset from Melania Trump, named MELANIA.

Earlier in 2025, KuCoin launched KuCoin Pay, a merchant solution designed to integrate cryptocurrency payments into the retail industry. The platform enables seamless, contactless, and borderless transactions, bridging traditional retail systems with the crypto ecosystem. By leveraging its infrastructure and a user base of over 37 million globally, KuCoin aims to expand the adoption of cryptocurrency in everyday commerce.

KuCoin currently caters to over 38 million users worldwide, providing a comprehensive suite of services ranging from trading to AI-powered bots. The platform has been recognized by Forbes as "Best Crypto Apps & Exchanges" and earned a place among Hurun's "Top 50 Global Unicorns" in 2024.