JPMorgan Expands Into Bitcoin, Offering Its Clients the Option to Buy the Cryptocurrency

During JPMorgan’s 2025 Investor Day, CEO Jamie Dimon confirmed that the investment bank will now offer its clients the option to buy Bitcoin

During JPMorgan’s 2025 Investor Day, CEO Jamie Dimon confirmed that the investment bank will now offer its clients the option to buy Bitcoin. The statement attests to the $4 trillion asset manager’s expanding presence in the digital asset domain.

While Dimon has maintained a skeptical stance on Bitcoin throughout the years, he ultimately acknowledged the growing client demand and clarified that the bank will not offer custody services for the cryptocurrency.

The decision follows a period of gradual expansion in JPMorgan’s digital asset activity. Last week, the bank settled its first public transaction involving tokenized treasuries, working alongside Chainlink and Ondo Finance. This signals that institutions are increasingly turning their attention to blockchain technology as clients seek exposure to invest in cryptocurrencies.

This attention comes despite Dimon’s enduring skepticism towards Bitcoin, which he previously called a “Ponzi scheme” and “worthless” in earlier public statements. However, Dimon’s opinion remains a matter of personal belief, and he expressed his respect for those who hold different views.

“I don’t think you should smoke, but I defend your right to smoke. I defend your right to buy Bitcoin,” Dimon stated, highlighting his stance on individual choices despite personal preferences.

Coinbase’s CEO expressed concerns about Bitcoin’s use by criminals and questioned its actual value, leading Dimon to defend his perspective.

Despite his doubts, Dimon acknowledged that JPMorgan clients consistently expressed interest in digital assets. Offering customers the ability to buy Bitcoin is a significant change in the company’s previous rules. In 2017, Dimon warned employees against trading Bitcoin, even threatening termination for those who engaged with the asset.

However, times have changed, and JPMorgan's actions in the digital asset market go beyond offering Bitcoin. The company has established a large framework for using blockchain in financial products and services.

Earlier this month, Kinexys, a JPMorgan-backed entity, completed a cross-network transaction involving tokenized treasury assets with Chainlink and Ondo Finance participation. Kinexys processes over $2 billion in transactions daily, and it aims to support more real-time settlements by increasing cross-currency payments with JPM Coin.

Moreover, JPMorgan's new SEC filing revealed that the company now holds a larger portfolio of cryptocurrency exchange-traded funds. In its latest 13F filing with the U.S. Securities and Exchange Commission, JPMorgan reveals that its involvement in cryptocurrency increased earlier this year.

The bank's total cryptocurrency holdings now exceed $16.3 million, up from $1 million at the end of 2024. With increasing attention from institutions, these securities provide greater access to the crypto market for their clients.