Inversion: Solving Crypto’s GTM Problem & Bringing Real GDP Onchain

Top crypto angel investor and Inversion Capital founder Santiago Roel Santos is tackling one of crypto's biggest challenges: adoption.

Top crypto angel investor and Inversion Capital founder pivots to accelerating crypto adoption by transitioning traditional businesses onto blockchain rails, starting with an Avalanche L1.

Quick Take

Top crypto angel investor Santiago Roel Santos is tackling one of crypto’s biggest challenges: adoption. By leveraging Avalanche’s Layer 1 (L1) capabilities, he aims to transition traditional businesses onto blockchain rails.

“We know that businesses can radically improve their operations and performance by moving onchain. The Inversion L1 will be tailored to fuel the world’s first crypto-native private equity strategy, acquiring traditional businesses and anchoring them on our chain. Berkshire onchain,” says Santos.

In a world of diminishing attention spans and endless technological possibilities, the user journey in crypto today is broken because it’s centered around pure speculation, says Santos. “We can do much better. Memes are cool but we are selling ourselves short as an industry. We care about one thing: real GDP onchain.”

Inversion: Solving Crypto’s GTM Problem & Bringing Real GDP Onchain

While many crypto projects compete on technical minutiae or lean into industry tribalism, Inversion’s differentiation comes from solving crypto’s biggest problem: go-to-market.

Instead of spending time trying to convince businesses to adopt crypto, Inversion aims to accomplish something more radical – the first crypto-native private equity strategy. Just like KKR revolutionized private equity buyouts with financial engineering in the 1980s, Inversion is aiming to do the same with crypto engineering. The goal is to show the world that crypto isn’t just a speculative asset class—it’s an operating system that can make businesses run faster, better, and cheaper.

Driven by the view that businesses can significantly improve their operations through blockchain, Inversion aims to:

(1) Acquire traditional businesses

(2) Replace inefficient infrastructure and systems with crypto rails

(3) Create leaders of industry with best-in-class margins

(4) Build the largest economy onchain leveraging DePIN, stablecoins, DeFi primitives, and other blockchain native innovations

Inversion seeks to acquire businesses with established distribution and a sticky user base. This creates a foundational platform to activate users onchain leading with essential services like mobile, banking and internet connectivity where crypto infrastructure is invisible to the end user but it enables unique product offerings like stablecoins. Consumers around the world want access to stablecoins and the best go-to-market is offering it to them through essential services they use daily.

The Tech is Ready. The Time is Now.

The tech is here, and the time is right. Inversion is not passively waiting for crypto adoption to happen. They’re actively making it happen on an Avalanche L1.

“Avalanche combines the best aspects of blockchain,” says Morgan Krupetsky, Head of Institutions & Capital Markets at Ava Labs. “The flexibility and innovation of public blockchain infrastructure with end-to-end customization and control where needed is where Avalanche aims to provide stable foundations at-scale.”

“Building the largest and most efficient customer acquisition channel for crypto requires a highly performant and customizable infrastructure, and a sovereign blockspace that is well integrated with other ecosystems. In the journey of selecting a technology partner, Avalanche became an obvious choice. Beyond the technology aspects, Avalanche has the best business development team and is very aligned with our mission to accelerate the adoption of crypto,” says Santos.

Why Avalanche? Tailored Innovation.

Here are some key reasons why Inversion Capital chose Avalanche as the foundation for its ecosystem:

1. Accelerating Adoption: Crypto isn’t just an asset class—it’s the operating system for the future of business. By integrating blockchain at the infrastructure level, Inversion will demonstrate that crypto’s real value isn’t speculation—it’s making businesses run more efficiently.

2. Tailored Innovation: Inversion chose Avalanche because it allows them to customize an L1 for their specific needs while still maintaining the benefits of a public blockchain, including decentralization, security, and composability.

3. Best-in-Class Tech: Avalanche is known for its high throughput, low latency, and scalability, making it an ideal foundation for Inversion’s ambitious plans to build the largest onchain economy.

4. Strong Business Development: In addition to its technology, Avalanche has a strong business development team that is helping Inversion to integrate with other ecosystems and partners.