Haliey Welch, the viral star known as "Hawk Tuah Girl," has opened up about the controversy surrounding the $HAWK meme coin that led to significant financial losses for many investors.
Haliey Welch, the viral star known as "Hawk Tuah Girl," has opened up about the controversy surrounding the $HAWK meme coin that led to financial losses for many investors.
In an interview with Vanity Fair, Welch discussed the aftermath of the December 2024 crypto crash, which saw the coin's value plummet by 93%, and how it affected her mental health. Welch, who initially gained fame from a viral interview in which she shared an intimate anecdote, went on to promote the $HAWK coin, which quickly surged to a $490 million market cap before crashing. The coin's collapse prompted a lawsuit from investors, alleging that they were misled, and Welch has cooperated with the legal team.
"It really hurt my feelings when it turned out the way it did," said Welch, expressing sadness over the loss experienced by her fans, some of whom had trusted her endorsement of the coin. She admitted that she didn’t fully understand the mechanics of the cryptocurrency world and feels sorrow for those who lost money due to the investment.
"I feel sorry for everybody that just lost money," she added.
After the incident, Welch chose to step back from public life, taking a much-needed mental health break. During this time, she wasn’t putting out episodes of her podcast Talk Tuah, which she launched in the wake of her viral fame. She acknowledged the pressure that came with the scandal and the strain it placed on her well-being, adding that she struggled with mental health even before her rise to internet stardom.
As she returns to the podcasting world, Welch says she is more cautious about who she partners with, ensuring greater scrutiny for future collaborations. She also emphasized that she hopes to make her podcast more authentic to herself, making it more "girlier" and in line with her evolving vision.
Welch’s transparency about the situation reflects her efforts to regain trust and continue her career with greater awareness.
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