Grammy Awards Break New Ground with Three-Year NFT Collaboration with OneOf

The Grammys, presented by the Recording Academy, have partnered with OneOf, an NFT platform built on the Tezos blockchain, for a three-year deal. OneOf will release NFTs for the 64th, 65th, and 66th annual Grammy Awards, featuring digital collectibles celebrating winners and nominees. Proceeds from sales will support the Academy's scholarship fund.

Grammy Awards Forge Groundbreaking Three-Year Collaboration with NFT Platform OneOf

New York, November 1, 2021 - In a stunning move that underscores the growing convergence between the music industry and blockchain technology, the Recording Academy, the hallowed institution behind the prestigious Grammy Awards, has inked a transformative three-year partnership with OneOf, a non-fungible token (NFT) platform built on the eco-friendly Tezos blockchain.

This groundbreaking alliance marks a pioneering venture for the Grammy Awards, esteemed throughout the globe for recognizing extraordinary talent in the music arena. Through this partnership, OneOf will exclusively release a series of captivating NFTs commemorating the 64th, 65th, and 66th annual Grammy Awards, bestowing music enthusiasts and collectors with an unparalleled opportunity to own a piece of music history.

OneOf's platform serves as a bridge between ardent music fans, discerning collectors, and the artists they hold dear. By leveraging the innovative capabilities of the Tezos blockchain, OneOf enables the creation and trading of digital collectibles that embody the essence of the Grammy Awards, including digital representations of award-winning tracks, memorable performances, and behind-the-scenes moments.

"As an academy, our unwavering commitment lies in empowering artists to explore novel avenues of creative expression while forging new paths for income generation and fostering deeper connections between fans and their adored artists," declared Panos Panay, co-president of the Recording Academy.

The proceeds generated from the sale of these exclusive NFTs will be directed towards the Recording Academy's scholarship fund, ensuring that aspiring musicians have access to the resources and support necessary to pursue their dreams.

This collaboration further underscores the growing momentum surrounding the Tezos blockchain, renowned for its energy efficiency and sustainability. By utilizing a Proof-of-Stake consensus mechanism instead of the more energy-intensive Proof-of-Work employed by platforms like Ethereum, Tezos aligns with the Recording Academy's commitment to sustainability.

McLaren Racing, a leading force in Formula 1, recently announced its intention to establish an NFT platform on the Tezos blockchain, further solidifying Tezos's reputation as a blockchain of choice for organizations seeking to leverage NFTs for innovative solutions.

About OneOf

OneOf is a curated NFT platform for the world's top talent, giving music fans and collectors the opportunity to own a piece of their favorite artists' journeys. Each NFT is a unique, certified piece of art that can be bought, sold, and traded in a secure and transparent marketplace. OneOf is built on the Tezos blockchain, which is known for its energy efficiency and sustainability.

About the Recording Academy

The Recording Academy is an organization of musicians, songwriters, producers, engineers, and other creative professionals dedicated to recognizing and celebrating excellence in the music industry. The Grammy Awards, presented annually by the Recording Academy, are the highest honor in music.

Media Contact

OneOf

media@oneof.com

The Recording Academy

press@recordingacademy.com