Google's AI is now calling local businesses for you! Find out how this new feature impacts local businesses and what it means for the future.

Hey there, tech enthusiasts! Ever wished you had a personal assistant to handle those mundane tasks like calling local businesses to check prices or availability? Well, Google might just have made your wish come true. Let's dive into the latest buzz around Google AI, local businesses, and that nifty new call feature.
Google AI's New Calling Card
Google has rolled out an AI-powered feature that lets its Search platform make calls to local businesses on your behalf. Imagine just typing in what you need, and Google's AI does the legwork of calling around to get the info. Currently available in the U.S. through Google Labs, with broader access for paid subscribers, this feature is part of Google’s AI Mode and builds upon the existing Duplex technology from 2018.
This isn't just about answering questions; it's about AI agents acting on your behalf. Think of it as your digital concierge, saving you time and effort. Google's annual I/O event in May highlighted a range of AI advancements, including Veo 3, Imagen 4, and Gemini Diffusion, underscoring Google’s commitment to AI integration.
How It Works and What Businesses Need to Know
According to Google, the AI shares your first and last name with the business to ensure transparency and help them recognize potential customers. Businesses also have control; they can manage how they’re contacted and what info is shared through their Google Business Profile, even opting out of automated calls altogether.
The Flip Side: Concerns and Considerations
With great power comes great responsibility, right? As AI becomes more capable, there are valid concerns about data usage and the hidden costs of AI handling personal tasks. Experts like Anthony Habayeb from Monitaur AI raise important questions about oversight, especially when AI tools manage sensitive data like calendars and credit cards. It’s all about balancing convenience with risk.
Habayeb points out that while efficiency is tempting, consumers need to weigh their risk appetite. Some might embrace the convenience despite data trade-offs, while others may be more cautious. Transparency is key, allowing the market to decide what works best.
My Take: A Game Changer, But Proceed with Caution
Personally, I think this is a fascinating development. The potential to streamline everyday tasks is huge. Imagine effortlessly comparing prices at different stores or checking availability without spending time on the phone. However, it’s crucial to stay informed about how your data is being used and to understand the potential risks. Google’s efforts to provide user control and transparency are a step in the right direction, but ongoing vigilance is essential.
Looking Ahead
Google’s new AI call feature, along with tools like the Deep Search powered by Gemini 2.5 Pro, signal a significant shift toward AI-driven convenience. While the potential benefits are exciting, it's important to approach these advancements with a healthy dose of awareness and critical thinking.
So, what do you think? Are you ready to let Google AI make calls for you? Or are you more comfortable sticking to the old-fashioned way? Either way, it’s clear that AI is reshaping how we interact with local businesses, and the journey is just beginning. Stay tuned, folks, because the future is calling!