Futureverse Acquires Candy Digital to Expand Its Metaverse Strategy

AI and immersive gaming technology provider Futureverse has announced the acquisition of the non-fungible token (NFT) platform Candy Digital.

Futureverse, a company focused on artificial intelligence (AI) and immersive gaming technology, has announced the acquisition of non-fungible token (NFT) platform Candy Digital.

The acquisition is a major step in Futureverse’s broader strategy. As explained, the company is aiming to bring AI to the forefront in the next chapter of immersive experiences for brands and sports entertainment.

Candy Digital will integrate its high-profile IP of over 4M digital collectibles and a massive customer base of over 1.5M accounts into Futureverse’s layer-1 blockchain Root Network.

The company’s proprietary blockchain is designed to address the brand challenges that arise when deploying AI, including creative rights and ownership. In turn, Root Network provides the ideal environment for brands to fully engage with Web3 in a brand-safe and efficient manner.

This acquisition will also allow Futureverse to leverage IP of some of the leading brands in the world, including Major League Baseball (MLB), Netflix (NASDAQ:), Getty Images, Warner Bros. Discovery (NASDAQ:) (WBD) and DC Comics.

“Brands like MLB and DC Comics already sit at the intersection of digital and real-world fandom,” said Aaron McDonald, Co-Founder and CEO, Futureverse. “By bringing them into Futureverse’s ecosystem, we can leverage our technology to build the kind of immersive experiences that enhance brand loyalty and create a new format for great brands, beloved characters and world-class stories to deepen their user engagement.”

As explained, Futureverse’s approach does not rely on the traditional legal frameworks for handling brand rights. Instead, the company has opted for its trusted technology. By embedding IP protection into its technology, it gives the brands the power to unlock new revenue and allow their protected assets to be safely used across gaming and new digital experiences.

On the other hand, Candy Digital has established itself as one of the leading digital collectibles,, platforms,, later disclosing plans to pivot to a Web3 gaming company. The company, which at one point was said to be seeking funds at a valuation of $1.5 billion, combines emerging technology with purpose-driven design to create loyalty programs, digital ticketing, on-chain gaming and fan marketplaces that reward participation while strengthening fan communities.

“We’re excited to welcome the talented team at Candy Digital to Futureverse. Their work in integrating NFTs and community is best-in-class and will be a valuable asset as we continue to build the metaverse at scale with brands and fans in mind,” said McDonald.

“It’s a natural move for us to join forces with Futureverse who are true industry leaders with patented technology that is defining how brands will engage in this ever-evolving digital world where most interactions take place,” added Matt Novogratz, Co-Founder and SVP of Candy Digital. “We’re looking forward to combining our strengths to create even more engaging and valuable experiences for fans everywhere.”