Floki Becomes Official Cryptocurrency Partner of Nottingham Forest F.C.

Floki has partnered with Nottingham Forest football club, which currently is playing the English Premier League (EPL).

Floki has announced a partnership with Nottingham Forest Football Club, making the cryptocurrency the official partner of the English Premier League (EPL) club.

The partnership will see Floki branding displayed prominently during all Nottingham Forest home games, including three minutes of camera-facing LED board exposure from kick-off to the final whistle. The Floki brand mark will also be featured in four slots on official Premier League interview backdrops and four spaces on press conference backdrops.

In addition, Floki will be mentioned in posts related to full-time scores for both the men’s and women’s senior teams and in all substitution announcements on Nottingham Forest’s social media channels. The brand will also have a full-page presence in the matchday programmes distributed at each home game, with its logo displayed on the front cover.

To further connect Floki with the matchday experience and the fans, there will be exciting offerings such as signed merchandise and the opportunity to participate in a ‘play on the pitch’ experience at the stadium at the end of the season.

Paul Bell, Nottingham Forest’s Chief Operating Officer (COO), commented on the partnership:

“We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community.”

The English Premier League is the most popular sports league in the world, with more viewers than both the UEFA Champions League and the Bundesliga combined. In the 2022/23 season, the EPL had a total audience of 3.23 billion people. These games were broadcast to 712 million households in 190 countries.

According to Nielsen, 2.01 billion viewers watched live match broadcasts over the season. Additionally, 1.22 billion viewers tuned into highlight shows and other related programming. English Premier League clubs also have a massive following on social media with over half a billion followers spread across Facebook, Instagram, TikTok, X, and YouTube.

Founded in 1865, Nottingham Forest is a club with a rich history. It is one of only eight clubs, including Liverpool, Ajax, Bayern Munich, and Real Madrid, to have won back-to-back European championships. Nottingham Forest also has a strong online presence, with over 4.5 million followers on various social media platforms. This includes one million fans on Facebook, 670,000 followers on X, one million followers on Instagram, 1.2 million followers on TikTok, and 184,000 subscribers on YouTube.

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally thanks to strategic marketing partnerships.