Fine Jewelry Brand, Messika, Expands Its Global Reach by Accepting Cryptocurrencies

By integrating Lunu's crypto payment system, Messika can now accept Bitcoin (BTC), Ethereum (ETH), Tether (USDT), Solana (SOL), and over 60 other cryptocurrencies

Paris-based fine jewelry brand Messika has begun accepting cryptocurrency payments in all its boutiques worldwide, as well as on its online store, in addition to the usual cards and bank transfers.

As of April 29, 2025, customers can buy Messika’s signature diamond jewelry, such as its diamond encrusted necklace or ring, using Bitcoin (BTC), Ethereum (ETH), Tether (USDT), Solana (SOL), and over 60 other cryptocurrencies.

The integration comes in partnership with crypto payment solutions provider Lunu. Through Lunu, Messika can easily transact, instantly converting cryptocurrency to fiat currency on the fly during the transaction while customers are able to check out in a frictionless manner.

The partnership also handles the financial regulatory requirements, as they eliminate concerns when it comes to volatility and security in crypto transactions. This means that customers will have confidence that in using digital currencies there will be no fluctuating exchange rates.

If successful, Messika’s adoption of crypto would make it a trailblazer among other luxury brands in embracing blockchain-based payments, a trend that is also taking root within the industry.

The move to introduce cryptocurrency payments is a strategic one that is aimed at transforming the luxury retail shopping experience.

The integration of crypto payments in Messika's stores and online platform will allow customers to buy the brand's signature pieces of diamond jewelry in physical stores or online. According to the announcement, Lunu's system is so integrateable and renders the transactions in a secure and instantaneous manner.

"Our clients expect innovation in every aspect of their experience," a Messika spokesperson said. "Through crypto payments, we are able to communicate with the needs of customers who have disposable money yet want to retain our heritage of excellence." Yet that very sentiment is what Messika hopes to keep ahead of the curve of a highly competitive market in which personalization and convenience come first.

This ensures that the partnership with Lunu also deals with the financial regulatory requirements, as they eliminate concerns when it comes to volatility and security in crypto transactions. This means that customers will have confidence that in using digital currencies there will be no fluctuating exchange rates.

If successful, Messicosa's adoption of crypto would make it a trailblazer among other luxury brands in embracing blockchain-based payments, a trend that is also taking root within the industry.

The integration of crypto payments in Messika's stores and online platform will allow customers to buy the brand's signature pieces of diamond jewelry in physical stores or online. According to the announcement, Lunu's system is so integrateable and renders the transactions in a secure and instantaneous manner.

"Our clients expect innovation in every aspect of their experience," a Messika spokesperson said. "Through crypto payments, we are able to communicate with the needs of customers who have disposable money yet want to retain our heritage of excellence." Yet that very sentiment is what Messika hopes to keep ahead of the curve of a highly competitive market in which personalization and convenience come first.

This ensures that the partnership with Lunu also handles the financial regulatory requirements, as they eliminate concerns when it comes to volatility and security in crypto transactions. This means that customers will have confidence that in using digital currencies there will be no fluctuating exchange rates.

If successful, Messika's adoption of crypto would make it a trailblazer among other luxury brands in embracing blockchain-based payments, a trend that is also taking root within the industry.

Messika's crypto payment system operates across its 20 boutiques around the world, including its flagship stores in Paris, New York and Dubai. It also supports crypto transactions on its online platform which ships to 50 countries, allowing international customers to shop hassle free as they’ll be able to skip currency conversion. Messika has taken a global approach to this, an understanding of its varied clientele that comprises many early adopters of cryptocurrency.

"We are integrating the cryptocurrency payment solution from Lunu, in order to provide a seamless and innovative shopping experience for our clients," said a Messika executive. "We are always looking for new ways to improve our service and stay ahead of the trends."

An executive from Messika Corporation also added that virtual currencies are likely to shape the financial landscape of tomorrow. "We are not piecing together the trends, but in fact defining what luxury is really about." Through this lens, crypto can unite the generational divide in luxury retail, pleasuring formal buyers and the crypto enthusiast.

"We are excited to partner with Messika to bring cryptocurrency payments to their customers," said a spokesperson for Lunu. "We believe that this partnership will help to increase awareness and adoption of cryptocurrency among the luxury buying market."

Lunu's technology is said to be able to accept over 60 cryptocurrencies including Bitcoin, Ethereum, Tether, Solana, and Litecoin. The firm's solution also handles the financial regulatory requirements and ensures that there are no concerns over volatility or security in crypto