The new FIFA Blockchain will be built using Avalanche's Layer 1 infrastructure, which is designed to handle large-scale traffic and provide low-cost scalability.
FIFA, the global football organization, is venturing deeper into the world of blockchain technology with a new partnership to create a dedicated Layer 1 blockchain.
Announced on Thursday, the partnership will see Avalanche build the new FIFA Blockchain. The new chain will be powered by Avalanche’s Layer 1 infrastructure, which is designed for large-scale traffic and offers low-cost scalability.
FIFA’s existing digital collectibles, previously hosted on Algorand and Polygon, will be moved to this new blockchain. The platform will focus on fan experiences, such as digital collectibles and other Web3 tools for engaging FIFA’s massive global audience.
“We are thrilled to be partnering with FIFA to build a new blockchain that will be tailored for the world’s biggest stage,” said Joe Messina, the president of blockchain startup at Avalanche. “FIFA is an iconic organization with a global fan base, and we are excited to be working together to create new and innovative ways for fans to engage with the sport they love.”
Avalanche noted that its technology can handle the level of demand seen during a World Cup. With over five billion football fans worldwide, FIFA’s move to a dedicated blockchain comes as it prepares for the 2026 World Cup, which will be hosted across the United States, Mexico, and Canada.
While Avalanche’s official blog post didn’t mention a token, FIFA President Gianni Infantino did suggest a “FIFA Coin” during a crypto roundtable at the White House in March. At the event, he said he’d like to launch the coin from the U.S. as a tool to connect with football fans around the world.
FIFA’s new blockchain will run on an Ethereum Virtual Machine (EVM) compatible system, making it easier for developers to build and migrate applications. The announcement follows Avalanche’s recent “Avalanche9000” upgrade, which reduces the cost of launching Layer 1 blockchains and aims to attract more developers seeking customizable blockchain solutions.
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