After 12 Years of Evolution, Gate.io Upgrades Its Brand and GT Token to Target the Web3 Era

In the fast-evolving world of digital assets, 12 years marks a period of deep engagement that spans nearly the entire lifecycle of the industry.

In the rapidly changing world of digital assets, 12 years represents an exceptionally deep engagement, encompassing nearly the entire lifecycle of the industry. From early explorations to becoming a witness to the industry’s development, every step Gate.io has taken has been closely tied to market cycles, technological evolution, and shifting user demands. This has not been a linear journey but rather a long-term game of trust, technology, and forward-looking judgment.

Initially recognized for its product-oriented focus, solely on cryptocurrency trading, Gate.io has since transformed into a global ecosystem spanning asset trading, asset management, public chains, industry research, and Web3 infrastructure. This transformation represents not a mere quantitative accumulation but a qualitative leap. Every product upgrade and strategic pivot has been a deep reflection and practical exploration of ecosystem efficiency and user core value.

Now, in its 12th year, Gate.io has chosen GT as the key anchor connecting the past and the future. GT not only carries the value of the ecosystem’s operations but also shoulders multiple missions including brand revitalization, mechanism restructuring, and community engagement. At this pivotal point, GT is taking on a central role in reshaping ecosystem value with clearer positioning and more open architecture, activating the next phase of growth.

Anniversary Celebration and Brand Evolution: Crossing from Trading to Ecosystem

Gate.io’s 12th anniversary celebration is not only a tribute to its past achievements but also a key milestone for its brand strategy upgrade. From a cryptocurrency trading platform to a global ecosystem giant, Gate.io’s transformation is reflected in every detail.

The upgrade of the brand name and the revamp of the visual identity signify not just superficial changes but a redefinition of the brand’s core. The new brand image conveys a message of greater professionalism and credibility, aligning with the global and futuristic positioning of Web3 and providing strong trust support for GT’s value.

GT, the core token of the Gate.io ecosystem, has long surpassed the role of a mere trading medium. It runs through the entire ecosystem, connecting user rights, ecosystem applications, and market growth, becoming a true super token. On the occasion of the 12th anniversary, GT’s value logic is undergoing profound changes. The platform’s sustained growth, the breakthrough in user numbers, and continuous ecosystem expansion have all laid a solid foundation for GT’s value appreciation. And this is just the beginning.

Platform Growth and Resonating Demand for GT

In the first quarter of 2025, Gate.io’s user base surpassed 22 million. This surge in users not only signifies increased platform activity but also drives growth in both spot and derivatives trading volumes. These increases, through the buyback and burn mechanism, further feed back into GT’s value.

The deflationary model is a crucial pillar supporting GT’s value growth. To date, over 170 million GT have been cumulatively burned, with a destruction value of approximately $408 million. The continuous reduction in circulating supply is enhancing GT’s scarcity.

This scarcity, combined with the ongoing growth in user numbers and trading volume, provides a foundation for further value appreciation. GT’s value is reflected not only in trading but also in its unique properties as an ecosystem token. As the platform continues to expand, the demand for GT will only keep increasing.

GT Holder Rights Upgrade and Value Closed-Loop

GT’s holding mechanism is continuously being optimized, progressively building a “holding equals earning” closed-loop system of value. Based on holding GT, users can enjoy multiple benefits, including trading fee discounts, Launchpool participation rights, and HODLer rewards. Paired with the VIP tier system, GT holders can unlock more personalized services and higher-tier earning structures.

CMC data shows that the number of GT holders has continued to rise since the beginning of the first quarter, and GT’s market cap ranking has climbed to 40th globally. These trends indicate that user trust in GT is strengthening, and holding behavior is shifting from short-term speculation to long-term allocation. Changes in the holding structure help stabilize the price and lay a foundation for the sustainable development of the platform’s ecosystem.

The enhancement of the rights mechanism is not just about incentivizing active users; it also showcases GT’s capability to unlock ecosystem value. By deeply binding token holding with ecosystem revenue, Gate.io is gradually releasing GT’s intrinsic value potential, promoting its application and recognition across wider scenarios.

Breaking Out of the Ecosystem: Global Resource Integration Empowering GT

Gate.io’s brand evolution marks strategic repositioning. Through the unified presentation of the new name and visual system, the platform conveys a stronger sense of professionalism and trust, aligning with Web3’s globalized, technological, and future-forward aesthetic standards. This change not only enhances brand recognition but also injects a stable cognitive foundation into GT’s market value.

Focusing on “ecosystem expansion” as the core direction, Gate.