EOS rebrands to Vaulta as it pivots toward Web3 banking

Vaulta, the rebranded entity, aims to roll out its token by May 2025, replacing EOS through a direct swap while positioning itself as a conduit between traditional finance (TradFi) and decentralized finance (DeFi).

EOS is rebranding to Vaulta as it pivots toward Web3 banking, introducing a new digital asset and allowing EOS holders to exchange their existing tokens for the newly minted currency on a 1:1 basis.

The rebranded entity, Vaulta, aims to roll out its token by May 2025, replacing EOS through a direct swap while positioning itself as a bridge between traditional finance (TradFi) and decentralized finance (DeFi). The project’s ambitions extend to Bitcoin integration, tokenized real-world assets (RWAs), and transactions executed in fractions of a second. Its roadmap includes collaboration with exSat, a Bitcoin-centric layer currently securing $557 million in locked assets.

Web3 banking, however, remains an emerging field, presenting regulatory challenges. Fusing compliance-driven TradFi with decentralized frameworks presents a formidable challenge, given the industry’s history of regulatory tensions. But the company notes that its advisory board features individuals from organizations such as Systemic Trust, ATB Financial, and Tetra Trust.

Vaulta also projects a variable annual percentage yield (APY), estimating a 17% annual return for stakers. Strategic alliances with firms like Ceffu and Spirit Blockchain will facilitate yield strategies, fractionalized asset ownership, and blockchain-based insurance solutions.

EOS token holders will be able to swap their holdings for Vaulta’s new native asset through a dedicated portal starting in May 2025, with centralized exchanges handling conversions for users.

“While the new brand identity (Vaulta) has been announced, details regarding the new token ticker will be strategically revealed at a later date,” the team said.

The portal will remain bi-directional for four months, and the new token will confer governance rights, staking rewards, and access to RWA investments.

EOS gained traction today, rising 15% as of 7:45 p.m. Eastern Time. The token is trading at $0.5756 per unit, with global trade volume reaching $169 million over the last day.

While today’s move signals momentum, EOS has declined 41.4% against the U.S. dollar over the 12 months and remains 97.5% below its all-time high from 2018.