EOS Network Rebranding to Vaulta, Targeting Web3 Banking

EOS Network, a blockchain network known for its scalable operating system, has announced its rebranding.

EOS Network is undergoing a rebranding as part of a broader strategic shift to web3 banking. The blockchain network, known for its scalable operating system, is renaming to Vaulta.

Announced on March 18, the move will see EOS complete the official transition to Vaulta by the end of May. This will also involve a token swap.

The rebranding is the culmination of several years of planning and development by the project.

“This transformation marks more than a change in name; it’s a decisive step in advancing our mission to provide open and accessible financial access with the technology of Web3 at its core,” said Yves La Rose, founder and chief executive officer of Vaulta Foundation.

“Vaulta is the product of several years of planning, strategic development and careful design, which has gone into creating a holistic Web3 banking approach. Web3 has the potential to fundamentally alter the global financial landscape, and Vaulta is at the forefront of driving this evolution.”

As part of the rebrand, EOS will launch a Vaulta Banking Advisory Council. This group of banking and web3 experts will offer expertise on various aspects of Vaulta, including the integration of traditional finance and decentralized finance.

The council will also advise on achieving and maintaining global compliance standards, and on identifying key opportunities for real-world pilots of the Vaulta technology.

Initial members of the banking advisory council include Lawrence Truong, chief executive officer of Systemic Trust, Didier Lavalle, CEO of Tetra, Alexander Nelson, senior director of digital finance at ATB Financial, and Jonathan Rizzo, senior business solution specialist at ATB Financial.

“I’m impressed by Vaulta’s strategic realignment towards web3 banking—it’s a crucial development for the banking industry today,” said Nelson.

“Vaulta’s robust infrastructure has the potential to seamlessly connect traditional banking with the benefits of blockchain technology. This move not only opens the door for traditional funds to invest in cryptocurrency and enter the realm of DeFi through Bitcoin but also sets the stage for greater institutional acceptance of digital assets.”