Emerson Lanes expands its business with a new arcade

Emerson Lanes, a long-standing family-owned bowling centre in Parkersburg, West Virginia, US, has expanded its business with a new arcade designed and installed by Betson Enterprises.

Emerson Lanes, a family-owned bowling center in Parkersburg, West Virginia, has expanded its business with a new arcade designed and installed by Betson Enterprises.

The alley’s owners, Jerry and Gregg Lorenze, chose to partner with Betson and regional sales director Mike Springman to create an experience that appeals to both regular bowlers and new guests.

"We’re always looking for unique ways to serve our community," said Jerry Lorenze. "Adding an arcade has helped us reach people who may not have visited us otherwise."

The new game room features titles like Godzilla Kaiju Wars VR, Fast & Furious Arcade Motion, Hyper Pitch, Wicked Tuna, NFS Takedown, Taj Mahal Mini, a pinball line-up including Jaws and an assortment of merchandisers and cranes, such as Marvel Avengers and E-Claws.

Since the arcade’s opening, Emerson Lanes said it has seen a steady increase in business. The addition has allowed the center to bundle new entertainment packages and host more family-friendly events.

Jerry Lorenze credited Betson’s service and product selection as key factors in the arcade’s success.

He said: "From the layout to the games to the redemption center, everything is eye-catching and has been a wonderful addition."