Elon Musk Has Again Changed His Display Name on Social Media Platform X to “Kekius Maximus”

Elon Musk has again changed the display name of his social media platform X to “Kekius Maximus”, days after keeping it as “Gorklon Rust”. His new profile picture depicts him in armor

Elon Musk has again changed his display name on social media platform X to "Kekius Maximus", days after keeping it as "Gorklon Rust". He also updated his profile picture.

The Tesla CEO did not explain why he changed his name and added a new profile picture. However, it led to a huge surge in the meme coin Kekius Maximus.

The value of the coin rose by over 145 percent after Musk changed his X moniker, according to CoinMarketCap.com's calculations. At around 9:15 a.m., the rates increased by over 273 percent.

Musk had previously adopted the name Kekius Maximus in December 2024 when he last changed his name on X. He also used a creative rendition of the 'Pepe the Frog' meme for his profile picture. It showed Pepe holding a video game joystick while clad as a warrior in full armor.

At the time, CoinGecko reported that memecoin KEKIUS saw the surge by 900 percent shortly after Musk's name change.

However, KEKIUS's value dropped to $0.001165 as Musk reverted to his previous name and avatar, highlighting the volatile nature of meme-based coins.

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Unravelling meaning of Kekius Maximus

"Kekius Maximus" is derived from the well-known memecoin KEKIUS. It's a term that combines maximus and kek.

Kek is a popular figure in online trolling and is said to be from World of Warcraft. The Latin term maximus denotes something noble or supreme. When used together, Kekius Maximus signifies the ultimate meme lord.

"Kek" is also the name of the ancient Egyptian deity of darkness, who is sometimes depicted with a frog's head.

“Maximus” is often linked to the character Maximus Decimus Meridius, portrayed by Russell Crowe as the hero in the Gladiator movie.

The Kekius Maximus token typically reacts to Musk's X posts, which is why it shot up to an all-time high of $0.3978 in January when the billionaire first changed the name of his X, according to a Bankless Times report.

With Musk having changed his X name multiple times, purchasing the KEKIUS token carries some risk. This means that if this happens, the token price would likely undergo a drastic reversal.

Musk changed the display name of his X profile to "Gorklon Rust" earlier this month. He also updated his profile picture.

People on social media believe the new name was a combination of Rust and Grok. "Rust" most likely refers to the Rust programming language, which is reportedly part of the company's technological framework, while "Grok" is the AI chatbot developed by Musk's AI startup xAI.

The price of GORK rose by over 100 percent in a single day after Musk updated his name to Gorklon Rust. It is currently trading at around ₹5.24, having previously traded at ₹2.62.