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Cryptocurrency News Articles
Dogecoin Treasury Collapse? A Wild Ride on Wall Street
Sep 02, 2025 at 11:21 pm
Dive into the bizarre world of Dogecoin treasuries, where cleaning companies, meme coins, and Wall Street collide in a head-spinning financial rollercoaster.
Hold onto your hats, folks, because the world of crypto treasuries just got a whole lot weirder. Picture this: a cleaning services provider, of all things, plunges headfirst into the Dogecoin pool, and the result is… well, let’s just say it’s a rollercoaster.
The Dogecoin Treasury Dream
The story begins with CleanCore Solutions (NYSE: ZONE), a cleaning company that decided to establish an official Dogecoin treasury. Yes, you read that right. Partnering with the Dogecoin Foundation and House of Doge, CleanCore announced a $175 million placement to buy DOGE. The goal? To legitimize Dogecoin as a serious currency, moving beyond its meme origins.
House of Doge CEO Marco Margiotta optimistically stated that this initiative, in collaboration with 21Shares, would build infrastructure for institutional investments, paving the way for Dogecoin's recognition as more than just a meme.
The Crash Heard 'Round the Crypto World
But here’s where the plot thickens. Instead of soaring to the moon, CleanCore’s stock price absolutely tanked. It plummeted nearly 60% on the NYSE pre-market. Last Friday, ZONE peaked at $7.00, but by the end of the three-day weekend, it had crashed to $2.71. Ouch.
Eric Balchunas, a prominent ETF expert, summed it up perfectly: "What a world." Indeed. It's hard to wrap your head around a cleaning service provider throwing millions into a meme coin, only to watch its stock price nosedive.
Doge's Unexpected Pump
In a twist, Dogecoin itself actually saw a brief surge, jumping over 2.3% in an hour after the announcement. Go figure. While CleanCore’s stock was collapsing, DOGE was enjoying a little pump.
The Bigger Picture: Corporate Crypto Treasuries
CleanCore's escapade is just one piece of a larger trend: traditional companies diving into crypto treasuries. We’ve seen firms accumulating Bitcoin, Ethereum, and other cryptocurrencies. For example, Pineapple Financial recently launched a $100 million Injective (INJ) digital asset treasury strategy. Michael Saylor's Strategy continues to gobble up Bitcoin, holding a staggering amount. SharpLink Gaming is stacking Ethereum, and even Hong Kong-based Yunfeng Financial is getting in on the ETH action.
Is This a Sustainable Trend?
While some see corporate crypto treasuries as a sign of mainstream adoption, others are wary. Ethereum founder Vitalik Buterin has supported the idea but cautioned against excessive borrowing. After all, what goes up can come down, and nobody wants to see a company’s financial health jeopardized by a volatile crypto market.
So, What's the Takeaway?
The CleanCore-Dogecoin saga is a reminder of the wild, unpredictable nature of the crypto world. It highlights the risks and rewards of corporate crypto treasuries and raises questions about the long-term sustainability of this trend.
The Bottom Line
So, will Dogecoin become a legitimate currency backed by cleaning companies? Only time will tell. But one thing’s for sure: the ride is going to be interesting. As for CleanCore, maybe they should stick to what they know best – cleaning. Just a thought.
Until next time, stay curious and keep your investments sparkling (or at least, not collapsing)!
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