Explore the evolving relationship between crypto firms, traditional banks, and the influence of Trump-era policies on the digital asset landscape.

Crypto Firms, Banks, and Trump: A New Financial Frontier?
The intersection of crypto firms, traditional banks, and Trump-era regulatory shifts is reshaping finance. Crypto companies are rapidly entering securities markets, outpacing banks, partly due to Trump's policies creating clearer paths for stablecoins and digital asset involvement. Let's dive in!
Crypto Firms vs. Banks: The Race is On
Crypto companies are aggressively expanding into securities markets, leaving traditional banks struggling to keep pace. Platforms like Coinbase, Kraken, and Ondo Finance are offering tokenized versions of stocks and ETFs. Roger Bayston of Franklin Templeton calls these firms the "have-wallet" crowd, highlighting their existing user base and rapid adoption of blockchain technology.
Trump's Influence: A Green Light for Crypto
Trump's administration has played a crucial role by creating a more favorable regulatory environment. Legislation signed by Trump has given both banks and non-banks the go-ahead to issue stablecoins. The SEC, under Trump-appointed commissioners, has also eased up on lawsuits against major exchanges, clearing the path for expansion.
Banks Cautiously Entering the Fray
While crypto firms are sprinting ahead, traditional banks are moving more cautiously. Franklin Templeton launched its Ethereum-based BENJI fund in 2021, and BlackRock followed with a tokenized money-market fund last year. These efforts have pushed the tokenization market above $28 billion, but the pace is still slower compared to crypto-native companies. However, in 2025 we are seeing a massive shift in the digital asset landscape, driven by regulatory clarity, technological innovation, and a surge in institutional demand.
Bitcoin Custody: A Strategic Inflection Point
As institutional investors increasingly treat Bitcoin as a core asset class, the infrastructure supporting its custody is evolving. The Trump administration’s regulatory framework, including the establishment of a U.S. “Strategic Bitcoin Reserve,” has further incentivized banks to act as custodians for institutional and even sovereign clients.
Looking Ahead: Convergence and Customization
Bayston believes the crypto and traditional finance worlds will eventually converge, creating 24/7 markets where investors can build customized portfolios with tokens and traditional securities. Franklin Templeton aims to be at the forefront of this convergence.
A Word of Caution (and a Bit of Humor)
While the future looks bright, remember that the crypto world can be wild. Just ask the investors who bet on the Trump family-linked World Liberty Financial (WLFI) token – its value plummeted shortly after launch. Always do your research and don't bet the farm on the next big thing, unless you really like roller coasters!
So, buckle up, because the ride is just getting started. Will crypto firms dominate, or will traditional banks catch up? Only time will tell, but one thing's for sure: it's going to be an interesting show to watch!