Coinbase Expands Crypto Community In U.S.

In the latest development, Coinbase announced the integration of Apple Pay into its Onramp service, aiming to streamline fiat-to-crypto transactions

Coinbase announced the integration of Apple Pay into its Onramp service, aiming to streamline fiat-to-crypto transactions for millions of users.

The move marks a major milestone in cryptocurrency adoption, particularly in the U.S., where Apple Pay’s popularity is high. With over 60 million active Apple Pay users in the U.S. and 500 million globally, the integration offers unprecedented convenience.

The integration requires no additional setup for developers, making it easier for apps to support crypto transactions. The ease and familiarity of Apple Pay are expected to attract a larger audience to the crypto space, including users who may be new to decentralized finance (DeFi).

By simplifying the onboarding process, Coinbase is lowering barriers to entry, which could spark mass adoption of Web 3 technologies. The Onramp tool already offers a lightweight Know Your Customer (KYC) process and free USDC. This adds further incentives for users to enter and exit the crypto market.

The expansion positions Coinbase to lead the U.S. market by enhancing user experience and fostering trust through established payment methods.

Earlier, Binance has also embraced user-friendly payment integrations, making it easier for newcomers to enter the crypto space. The exchange already supports Apple Pay, along with other payment methods such as debit/credit cards, PayPal, and bank transfer.

In contrast to its domestic growth, Coinbase has halted its plans to expand into Turkey, the fourth-largest crypto market by transaction volume. The company did not provide specific reasons for this decision but highlighted its ongoing reassessment of global market positions.