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Cryptocurrency News Articles

Cardone Capital's Bitcoin Bet: A New Era for Real Estate and Crypto Holdings?

Jun 22, 2025 at 04:41 am

Grant Cardone's Cardone Capital is aggressively expanding its Bitcoin investment strategy, signaling a significant shift in how institutional investors view crypto holdings.

Cardone Capital's Bitcoin Bet: A New Era for Real Estate and Crypto Holdings?

Cardone Capital is aggressively expanding its Bitcoin investment strategy, signaling a significant shift in how institutional investors view crypto holdings. Grant Cardone's firm is making waves by blending traditional real estate with digital assets.

Cardone's Crypto Play: More Than Just Hype?

Grant Cardone, the real estate mogul, is doubling down on Bitcoin. Cardone Capital, managing over $5 billion in assets, plans to add $300 million worth of Bitcoin to its portfolio. This move isn't just a whim; it's a strategic integration of real estate and cryptocurrency. With existing holdings of over 14,200 rental units and 500,000 square feet of office space, Cardone is diving headfirst into digital currency.

The 10X Miami River Bitcoin Fund: A Game Changer?

Cardone Capital's innovative approach includes the 10X Miami River Bitcoin Fund, a dual-asset strategy combining multifamily real estate with Bitcoin. This fund owns a 346-unit property along the Miami River in Florida, coupled with $15 million in Bitcoin. The plan? Convert rental income into Bitcoin, creating a self-sustaining investment cycle. According to Cardone, this idea came from his brother, who suggested converting rental income into Bitcoin, and had he followed this approach in the past, it could have transformed $160 million into $3 billion.

Following the Institutional Trend

Cardone Capital isn't alone in this venture. Companies like MicroStrategy, Tesla, and Galaxy Digital are also making significant Bitcoin investments. MicroStrategy holds over 592,000 Bitcoin, valued at over $60 billion, while Tesla has around 11,500 Bitcoin. These moves indicate a broader trend of institutional investors viewing Bitcoin as more than just a store of value, incorporating it into diverse investment portfolios.

Potential Upside and Market Volatility

Michael Saylor, the founder of MicroStrategy, predicts Bitcoin could reach $21 million per coin in 21 years, albeit with significant volatility. While such predictions should be taken with a grain of salt, the increasing adoption by institutional investors signals a growing confidence in Bitcoin's long-term potential.

Cardano's Bitcoin Treasury Strategy

Interestingly, Cardano is also exploring Bitcoin. Cardano plans to convert a portion of its $1.2 billion treasury into Bitcoin, aiming to generate yield to buy back ADA tokens. This move could allow Cardano to acquire around 11,320 BTC. If Bitcoin rises to $110,000, the holdings would deliver approximately $40 million in unrealized gains.

My Take: A Risky But Potentially Rewarding Strategy

Integrating Bitcoin into real estate and treasury strategies is undoubtedly risky, but the potential rewards could be substantial. Cardone's approach could attract a new wave of investors seeking exposure to both traditional and digital assets. However, investors should be wary of market volatility and the evolving regulatory landscape.

The Bottom Line

Grant Cardone's foray into Bitcoin is a bold move, reflecting a growing trend among institutional investors. Whether this strategy pays off remains to be seen, but one thing is clear: the intersection of real estate and crypto is becoming increasingly intriguing. So, keep your eyes peeled, folks! The future of investment might just be a blend of bricks, mortar, and Bitcoin.

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