Byredo Expands Its Popular 'Blanche' Laundry-Inspired Perfume into the Home with a New Textile Spray and Candle

The “Blanche” Textile Perfume evokes the comfort of human closeness. It lingers softly, like the scent of someone you love left behind on your pillow.

A new year, a new batch of products from Byredo. The brand is known for its ability to translate vivid sensory experiences into nuanced scents, and in 2024, it's expanding the reach of its cleanest-smelling, laundry-inspired perfume.

"Blanche," a cult-favorite fragrance known for its crisp notes and skin-like nostalgia, is reimagined as part of the brand's latest foray into textile scent and candle offerings.

Meant to be sprayed onto objects you hold close—like a favorite blanket or freshly dried sheets—the "Blanche" Textile Perfume evokes the comfort of human closeness. It lingers softly, like the scent of someone you love left behind on your pillow. The "Coin Laundry" Candle joins Byredo's product lineup as a permanent fixture, conjuring a familiar haze of soap and steam, as if you were passing time in a laundromat, waiting for your latest batch of clothing to finish its cycle.

"In 2025, 'Blanche' evolves beyond the body and into the spaces we inhabit. A trilogy of new creations, limited editions 'Blanche' Textile Perfume and the addition of the 'Coin Laundry' Candle to the permanent collection extend the universe of Blanche across form and function," the brand said in a press statement. "Skin, fabric and air become new canvases for the same quiet sensuality."

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The "Blanche" Textile Perfume retails for $80 USD and the "Coin Laundry" Candle retails for $100 USD. Both are now available on the brand's website.

For more beauty news, check out our coverage of Dove and Emma Chamberlain's new body wash collaboration.