BNB Continues to Prove Itself as a Standout Asset in an Increasingly Competitive Crypto Market

BNB delivers real value through high-yield opportunities

In an increasingly competitive crypto market, BNB continues to prove itself as a standout asset – delivering real, measurable value to users who simply held the token.

According to Binance’s own analysis, a user who held just one BNB from January 1, 2024, through the end of Q1 2025 could have earned a total return of over 177% — combining price appreciation with rewards from ecosystem programs like Launchpool, Megadrop and Holder airdrops.

These ecosystem rewards have become a defining feature of Binance’s offering. In 2024 alone, Binance hosted 21 launchpool events, distributing more than $1.75 billion worth of tokens. The average APY across launchpool pools reached 84%, with some standout examples — like Saga (SAGA), Ethena (ENA) and PIXEL — each delivering over nine dollars in token rewards per one BNB staked at the time of their respective listings.

But that’s not all. Users who also participated in megadrop and Holder airdrops earned an additional combined yield of 19.7% — boosting total returns without any need for active trading or complex DeFi strategies.

To see a detailed breakdown of how these returns were calculated — including a real example — check out “BNB: The Utility Token That Pays to Hold.”

CoinMarketCap Report Confirms Binance’s Airdrop and Listing Leadership

Further testament to Binance’s standing in the market comes from a new report by CoinMarketCap titled, “Examining Token Listings on CEXes.”

This independent study positions Binance as the no. 1 exchange for token distribution and listing performance in 2024. According to the report:

Out of 100 randomly selected tokens, 74 were listed on Binance in 2024, showcasing the exchange’s vast reach and ability to attract new projects.

The average lifespan of a token on Binance was 548 days, highlighting the platform’s commitment to supporting projects for the long term.

In contrast to other exchanges that prioritize quantity, Binance's strategy focused on "quality over quantity" is evident in the longer lifespans of tokens on the platform.

These findings not only validate BNB’s performance but also reinforce Binance’s strategy of focusing on quality over quantity — something that has increasingly become a differentiator in an industry plagued by short-lived pump-and-dump listings.

Binance Makes Airdrops Easier With Launchpool and BNB Page Revamp

To make the airdrop experience even smoother, Binance recently revamped its launchpool interface — currently available on the Binance app — and launched a newly redesigned BNB utility page to help users discover and track opportunities with ease.

Here are some key upgrades:

On the BNB page, users can view the total estimated value of airdrops they've received in the past year, providing a snapshot of the additional returns generated through these programs.

The updated launchpool interface features a user-friendly design with clear visuals to highlight the status of ongoing and upcoming pools, making it easy for users to navigate and engage with new projects.

Since Binance launched its airdrop programs in October 2020, the platform has supported the launch of over 80 projects through launchpool, megadrop and Holder airdrops — attracting over 5.4 million unique participants to date.

With high returns, trusted project curation and a streamlined airdrop experience, BNB continues to set the standard for utility tokens in 2025 — and Binance remains the dominant force behind token distribution in crypto.

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