
French tech firm The Blockchain Group (TBG), listed on Euronext Growth Paris, has become Europe’s first Bitcoin Treasury company and has managed to yield an impressive 709.8% in BTC in just six months.
By adopting Strategy’s model, TBG is setting itself up for success and is spearheading Europe’s Bitcoin-native financial revolution.
Originally a tech company, TBG pivoted in 2023 to become a Bitcoin-first firm. The company sold most of its previous activity in web and blockchain development, and data and AI consulting, to focus on amassing BTC. A new leadership team took charge in December 2023 and began pivoting the company in January 2024, completing the transformation into a Bitcoin Treasury Company by November 2024.
TBG’s capital-raising approach is unique. Instead of engaging in activity that dilutes their value, the company sold shares at higher-than-market prices and used the proceeds to buy Bitcoin. This allowed TBG to quickly increase its BTC holdings per share, effectively turning itself into a “Bitcoin factory.”
Rather than focusing on Bitcoin’s price fluctuations, TBG measures success by its BTC yield—the amount of Bitcoin added per share. This strategy has paid off significantly, with TBG’s BTC per share value surging by over 709.8% in less than six months, even without a significant spike in Bitcoin’s price.
TBG’s bold strategy has earned support from prominent figures in the crypto industry. Blockstream CEO Adam Back, Fulgur Ventures, UTXO Management, and TOBAM are among those backing the company. Some have made direct investments, while others have forged partnership agreements. These endorsements not only bring capital but also trust and credibility, positioning TBG as a leader in the Bitcoin-focused investment space.
TBG utilizes three main financial tools to raise capital:
Currently holding 620 BTC, valued at $59.8 million, TBG plans to significantly expand its holdings. According to Nick Ward, the company aims to accumulate between 21,000 and 42,000 BTC within five years, with a long-term target being to control at least 1% of the total Bitcoin supply by 2033.
A Bitcoin Treasury company holds BTC as a core asset, using it to preserve and grow shareholder value.
MicroStrategy holds the most BTC among public firms, having bought 553,555 Bitcoin for its treasury by 2025.
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