The Blockchain Group Doubles Down on Bitcoin, Acquiring Another 580 BTC

The Blockchain Group, a France-based blockchain powerhouse, has doubled down on Bitcoin in a massive move that sent shockwaves through the market.

France-based blockchain company, The Blockchain Group, has reportedly made a massive new purchase of 580 BTC for €47.3 million ($50.8 million).

According to a recent announcement on March 26, 2025, this latest acquisition brings the company’s total Bitcoin holdings to 620 BTC, which is now valued at around €50.5 million.

But it’s not just the size of the buy that’s turning heads—it’s the staggering 709.8% BTC Yield year-to-date that has everyone talking.

Europe’s MicroStrategy Moment?

With this bold strategy, The Blockchain Group is positioning itself as “Europe’s First Bitcoin Treasury Company,” a title proudly claimed by Alexandre Laizet, the firm’s deputy CEO and director of Bitcoin strategy.

On social media platform X, Laizet declared 

“The Blockchain Group has acquired 580 BTC for ~€47.3 million at ~€81,550 per bitcoin and has achieved BTC Yield of 709.8% YTD.”

This playbook closely mirrors MicroStrategy’s legendary Bitcoin strategy, pioneered by Michael Saylor. And Saylor himself took notice.

Responding to Laizet, the MicroStrategy (NASDAQ:MICRO) executive chairman posted:

“BTC Yield, BTC Gain, and BTC € Gain have arrived in France.”

That is a strong endorsement from the most recognized corporate Bitcoin strategist.

How Did They Pull This Off?

The purchase was executed through Swissquote Bank Europe SA (EPA:SQE), a regulated virtual asset service provider, with custody handled by Swiss digital infrastructure firm Taurus.

What makes this strategy stand out is how The Blockchain Group is redefining corporate finance metrics. Instead of tracking traditional stock-based performance, the company now evaluates success using:

This is more than just a Bitcoin purchase—it is a structured approach to building a corporate Bitcoin treasury.

What’s Next for The Blockchain Group?

If history repeats itself, The Blockchain Group could become a European version of MicroStrategy—a company whose stock performance is closely tied to Bitcoin’s price.

If Bitcoin continues its upward trajectory, its holdings could rise significantly in value. However, if Bitcoin faces a downturn, the volatility could be substantial.

With Bitcoin now at record highs, this move from The Blockchain Group could spark a larger trend among European corporations.