BlackRock and Coinbase are pushing crypto adoption. From tokenized treasuries to stablecoin payments, institutions are diving in.

The convergence of traditional finance and crypto is accelerating, with BlackRock and Coinbase leading the charge. From tokenized treasuries to new stablecoin payment solutions, institutional adoption is reshaping the landscape.
BlackRock's BUIDL Fund: Bridging TradFi and DeFi
BlackRock's BUIDL (USD Institutional Digital Liquidity Fund) is making waves, hitting $2.88 billion in total value locked. Launched in March 2024, BUIDL is now enabling 24/7 swaps with Ethena's USDtb stablecoin, creating a seamless bridge between traditional yield and crypto-native liquidity. This integration allows institutional investors and DeFi users to move capital frictionlessly between on-chain U.S. Treasurys and synthetic stablecoins.
Securitize highlights that qualified participants can now swap from BUIDL to Ethena Labs’ USDtb permissionlessly, around the clock. This signals a new standard for on-chain liquidity, blending traditional capital markets with decentralized finance.
Coinbase's Stablecoin Push: Regulatory Clarity and New Payment Solutions
Coinbase shares have seen a surge following the Senate's passage of the GENIUS Act, a bipartisan bill regulating stablecoins. Investors view this as a major win for Coinbase, providing regulatory clarity and legitimizing its stablecoin business. The company recently unveiled Coinbase Payments, enabling customers to make payments using stablecoins across various commerce platforms.
Technical analysis suggests further upside for Coinbase. A breakout from a flag pattern, coupled with increasing volume and a bullish golden cross signal, indicates strong buying conviction. Key levels to watch include resistance around $330 and potential support near $265.
The Big Picture: Institutional Crypto Adoption
The moves by BlackRock and Coinbase underscore a broader trend: institutions are no longer on the sidelines. They are actively building and integrating crypto solutions into their existing frameworks. BlackRock's tokenized fund and Coinbase's stablecoin initiatives demonstrate a commitment to leveraging blockchain technology for real-world applications.
It’s wild to see institutions like BlackRock embrace the tech. It feels like just yesterday Bitcoin was a fringe topic.
Final Thoughts
The integration of BlackRock, Coinbase, and other crypto institutions marks a pivotal moment. As regulatory landscapes become clearer and technology advances, expect even more traditional players to enter the crypto space. This is shaping up to be one heck of a ride!
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