​Bitget Launches Its First On-Chain Points Challenge, Aiming to Drive User Engagement

​Bitget, one of the world's leading crypto derivatives platforms, has officially launched its first on-chain points challenge, aiming to drive user engagement through gamified incentives.

Crypto exchange Bitget is hosting its first on-chain points challenge, aiming to boost user engagement with gamified incentives. The event runs from May 15 at 00:00 (UTC+8) to May 21 at 23:59 (UTC+8).

How to participate

Registered users can earn BGB in Bitget’s first on-chain points event.

Participants can earn points by completing daily trading check-ins, which will qualify them to share a weekly airdrop reward of 50,000 BGB, Bitget’s native token.

According to the platform, detailed participation rules are available on the event’s official page, and users must click “Join Now” to register for the challenge.

Event period: May 15–21, 2025 (UTC+8).

Reward pool: 50,000 BGB distributed weekly.

Participation: Requires trading check-ins and on-chain verification.

Incentive structure: Gamified point-based system tied to trading activity.

This marks Bitget’s first on-chain engagement initiative, signaling a deeper push into Web3 infrastructure and tokenized loyalty programs. By tying user activity directly to the blockchain, the platform increases transparency and enhances trust in its reward mechanisms.

Bitget’s native token, BGB, plays a central role in this ecosystem, offering users not only trading fee discounts and staking options but also eligibility for airdrops and exclusive campaigns like this challenge.

The platform has been actively expanding its product offerings and promotional campaigns to remain competitive in the crowded market of crypto exchanges.

With its latest on-chain points challenge, Bitget is emphasizing the convergence of gamification and blockchain. As user engagement becomes a critical metric in the exchange space, initiatives like this may set the tone for how platforms build loyalty and incentivize trading in the evolving crypto economy.