With Bitcoin Trading Near All-Time Highs, Strategy's Bold Accumulation Strategy Is Delivering Eye-Popping Results

The firm, led by Chairman Michael Saylor, now holds over 576,000 BTC—an investment that has ballooned into a $21.1 billion unrealized profit.

MicroStrategy (NASDAQ:MSTR) is making headlines again, this time for the staggering $21.1 billion unrealized profit it’s currently sitting on.

MicroStrategy (NASDAQ:MSTR) is making headlines again, this time for the staggering $21.1 billion unrealized profit it’s currently sitting on.

The firm, known for its bold accumulation strategy of Bitcoin (BTC) throughout market cycles, has now pocketed a multi-billion-dollar cushion from its massive BTC holdings.

Last November, Strategy’s Bitcoin investment was valued at $7 billion, marking a period of significant recovery after the 2022 crypto market downturn.

Last November, Strategy’s Bitcoin investment was valued at $7 billion, marking a period of significant recovery after the 2022 crypto market downturn.

At the time, the firm had already purchased around 130,000 BTC, beginning its foray into Bitcoin in 2015.

Now, in May 2024, Strategy’s Bitcoin investment has more than tripled, fueled by a sustained buying spree that has seen it purchase over 576,000 BTC at an average cost of $69,224 per coin.

As Bitcoin trades near all-time highs of over $103,000, Strategy’s average price is setting the firm up for substantial gains.

Earlier this month, Strategy’s CEO, Chairman and founder Michael Saylor revealed that the firm had purchased another 7,390 BTC for approximately $750 million in May.

This brings Strategy’s total investment in Bitcoin to $40.18 billion, a figure that has been steadily increasing since the company began accumulating BTC.

Earlier this year, Strategy sold a portion of its Bitcoin holdings to generate cash for broader investments, a move that was met with mixed reactions from the crypto community.

Despite this sale, Strategy continues to be a prominent figure in the crypto sphere, particularly for its unwavering focus on Bitcoin and its belief in the long-term potential of the cryptocurrency.