The Bitcoin Pizza Day: When Laszlo Hanyecz Spent 10,000 BTC for Two Papa John's Pizzas

Laszlo Hanyecz from Florida made history on May 22, 2010 — now dubbed the Bitcoin Pizza Day — by paying 10,000 Bitcoin for two Papa John's pizzas.

Laszlo Hanyecz from Florida made history on May 22, 2010 — now dubbed the Bitcoin Pizza Day — by paying 10,000 Bitcoin for two Papa John’s pizzas. Back then, that amount was only $41, and each Bitcoin was worth about $0.004. Today, 15 years later, those pizzas are officially considered the most expensive lunch in human history.

Bitcoin continues to hit new all-time highs, with its price surpassing $111,000 in May 2025. This means that the same 10,000 Bitcoins are now worth more than $1.1 billion. An impressive amount, isn’t it? Let’s take a look at what that money can buy in 2025.

From pizza to pizzerias: The math of appetite

First, let’s calculate how many pizzas you could buy with $1.1 billion today. With the average cost of a large pizza at $20, you’d get about 55.7 million pizzas. That’s slightly more than the two pizzas bought in 2010! Although who needs so many pizzas when you can buy something more interesting?

Real estate: When mansions are bought by the dozens

With $1.1 billion, you could amass an impressive collection of luxury real estate. Xanadu 2.0 — Bill Gates’ $127 million, 66,000-square-foot mansion in Washington would be easy to acquire. You could buy eight such mansions and still have $99 million left for pocket money.

If you’re drawn to Monaco, a penthouse in the Odeon Tower for $330 million is also within reach — you could buy three of them within your budget. Each has an area of 31,500 square feet, by the way. Or do you prefer London? Five penthouses at One Hyde Park near Buckingham Palace, at $209 million each, are also realistic options.

The garage of dreams: When hypercars go by the hoards

The car industry of 2025 offers vehicles at astonishing prices. A $30 million Rolls-Royce La Rose Noire Droptail, with an aluminum monocoque and inspired by a dark red Baccara rose? You could buy 37 of them! A Bugatti La Voiture Noire for $18.7 million — a tribute to the legendary Type 57 SC Atlantic? You could own 59 of these.

If you want a truly exclusive collection, the Pagani Zonda HP Barchetta would allow you to assemble a fleet of 65 hypercars. You would need a parking lot, though.

The sky’s not the limit: Yachts and airplanes

Scheherazade, a 140-meter-long superyacht worth $700 million? Buy it, and you’d still have $415 million left over for other fun. Koru—Jeff Bezos’ 230-foot yacht with the tallest masts in the world? You could buy two and remain under budget.

The U.S. president’s plane, Air Force One, for $660 million is technically available too, though it’s unlikely to be sold to a private citizen. But a $367 million Boeing 747-8 VIP with nearly 5,000 square feet of luxury space is feasible, and three of them would give you the ultimate in airborne comfort.

Collecting at the highest level

Leonardo da Vinci’s “Salvator Mundi,” sold in 2017 for $450 million (about $540 million today)? Buy it, and you’d still have money left over. Prefer something more modern? “The Comedian,” a banana taped to the wall, sold for $6.2 million. You could use your money to buy 179 such works of art and throw the most expensive fruit party in history.

A $55 million Graff Diamonds Hallucination watch with 110 carats of rare colored diamonds? You could buy more than 20 of them. Patek Philippe Supercomplication for $24 million? That’s 46 complex watch movements for true connoisseurs.

Digital gold vs. real gold

Bitcoin has been called “digital gold,” and this comparison is especially vivid at current prices. At $1.1 billion, about 334,646 ounces of gold (about 9,500 kg) can be bought at the current price of $3,332 per ounce. Silver at $33.40 per ounce would get you 33.4 million ounces, and platinum at $1,075 per ounce would get you a whole million ounces.

You can