Bitcoin Investment Boom in May 2025: From Swedish Health Tech to Chinese Textile Giants

In May 2025, the narrative of Bitcoin as "digital gold" continued to heat up, and many companies around the world announced the purchase or plan to purchase Bitcoin

Author: Oliver, Mars Finance

May saw the narrative of Bitcoin as “digital gold” continue to heat up, and many companies around the world announced the purchase or plan to purchase Bitcoin, trying to hedge inflation, increase valuations or reshape financial strategies through this decentralized asset. From Swedish health technology companies to Chinese textile giants to Indonesian fintech companies, these new players entered the Bitcoin market with a variety of financing methods, demonstrating the penetration of crypto assets in traditional industries.

Health tech firm H100 Group AB (H100.ST) announced on May 25 that it would be applying a Bitcoin reserve strategy through a round of financing of $2.2 million, making it the first listed company in Sweden to publicly include Bitcoin in its balance sheet. According to , the financing was led by Blockstream CEO Adam Back, who personally invested about $1.4 million, and the remaining $800,000 came from multiple investment institutions. The funds were injected in the form of convertible bonds with a 0% interest rate, and it is planned to purchase about 20.18 Bitcoins. Together with the 4.39 Bitcoins purchased on May 22, the total holdings are expected to reach 24.57 BTC.

H100's financing structure is quite innovative: the convertible bonds will expire on June 15, 2028, during which they can be converted into company shares at 1.3 Swedish kronor (about $0.11) per share, and if the stock price rises by more than 33% for 60 consecutive days, the company can force conversion. This design reduces financing costs while providing investors with the opportunity to share in the company's growth. H100 said that Bitcoin represents the values of "individual autonomy" and is consistent with its health technology mission. The market responded enthusiastically, and the company's stock price has risen by more than 40% since the announcement of the coin purchase plan on May 22.

Although H100's Bitcoin holdings are small and only account for a small part of its balance sheet, Adam Back's participation adds credibility to it. As a pioneer in the Bitcoin field, Back has promoted the development of Layer-2 technology and mining through Blockstream, and his endorsement may inspire more European companies to follow suit. H100's strategy is more like a cautious test of the waters than a full transformation, reflecting the conservative attitude of small and medium-sized enterprises to enter the Bitcoin market.

On May 16, DDC Enterprise (603724.SS) announced plans to purchase 5,000 bitcoins at an average price of $100,000, for a total value of about $500 million, making it the company with the largest bitcoin investment among listed companies in China. According to Bitcoin Magazine and X Platform News, DDC is engaged in clothing and logistics businesses and is planning to raise funds through additional common stock issuance to build a strategic bitcoin reserve.

The plan quickly sparked heated discussions. X Platform users analyzed that DDC may be following the example of MicroStrategy (NASDAQ:MSTR) in using bitcoin investment to push up its stock price while also hedging against global trade uncertainties. They noted that DDC is facing increasing supply chain costs and tariff pressures due to its garment and logistics businesses, and the U.S. dollar is rapidly depreciating, making bitcoin's role in anti-inflation and value-transfer is becoming increasingly prominent. In addition, the regulatory environment for crypto assets in regions such as Hong Kong and China is gradually opening up, providing DDC with room for operation. After announcing the purchase plan, DDC's stock price rose by about 25% in the short term, showing the market’s initial recognition of its strategy.

However, the purchase of 5,000 bitcoins requires huge amounts of money, and issuing additional shares may dilute shareholders' equity. There is still uncertainty about the regulation of cryptocurrencies in mainland China, and DDC needs to operate cautiously within the compliance framework. Nevertheless, its high-profile layout may encourage more Asian companies to join the bitcoin craze, and it will become an important indicator of the Chinese market.

Also on May 16, Chinese textile and logistics company Addentax (NASDAQ: ATXG) announced plans to purchase up to 8,000 bitcoins and other cryptocurrencies, with a total value of approximately $800 million, through the issuance of new shares. According to , Addentax's decision marks its attempt to transform from traditional manufacturing to the field of crypto assets, attempting to increase its valuation and market attention.

Addentax's strategy is more radical than DDC