Bitcoin as "digital gold" continued to heat up

In May 2025, the narrative of Bitcoin as "digital gold" continued to heat up, and many companies around the world announced the purchase or plan to purchase Bitcoin

HEALTH technology company H100 Group AB announced a Series C financing of $2.2 million, which will be used for a Bitcoin reserve strategy, becoming the first listed company in Sweden to include Bitcoin in its balance sheet. According to a report by Cointelegraph on May 25, the financing was led by Blockstream CEO Adam Back, who personally invested about $1.4 million, and the remaining $800,000 came from multiple investment institutions. The funds were injected in the form of convertible bonds with a 0% interest rate, and it is planned to purchase about 20.18 Bitcoins. Together with the 4.39 Bitcoins purchased on May 22, the total holdings are expected to reach 24.57 BTC.

Among the new generation of companies that announced bitcoin investment plans in May 2025, H100's financing structure is quite interesting. The convertible bonds will expire on June 15, 2028, during which they can be converted into company shares at 1.3 Swedish kronor (about $0.11) per share, and if the stock price rises by more than 33% for 60 consecutive days, the company can force conversion. This design reduces financing costs while providing investors with the opportunity to share in the company's growth. H100 said that Bitcoin represents the values of "individual autonomy" and is consistent with its health technology mission. The market responded enthusiastically, and the company's stock price has risen by more than 40% since the announcement of the coin purchase plan on May 22.

Although H100's bitcoin holdings are small and only account for a small part of its balance sheet, Adam Back's participation adds credibility to it. As a pioneer in the bitcoin field, Back has promoted the development of Layer-2 technology and mining through Blockstream, and his endorsement may inspire more European companies to follow suit. H100's strategy is more like a cautious test of the waters than a full transformation, reflecting the conservative attitude of small and medium-sized enterprises to enter the bitcoin market.

In May 2025, the narrative of bitcoin as "digital gold" continued to heat up, and many companies around the world announced the purchase or plan to purchase bitcoin, trying to hedge inflation, increase valuations or reshape financial strategies through this decentralized asset. From Swedish health technology companies to Chinese textile giants to Indonesian fintech companies, these new players entered the bitcoin market with a variety of financing methods, demonstrating the penetration of crypto assets in traditional industries.

Overview of Corporate Bitcoin Investments

The following table summarizes the bitcoin investment plans of the five new companies added in May 2025:

Among the new generation of companies that announced bitcoin investment plans in May 2025, H100's financing structure is quite interesting. The convertible bonds will expire on June 15, 2028, during which they can be converted into company shares at 1.3 Swedish kronor (about $0.11) per share, and if the stock price rises by more than 33% for 60 consecutive days, the company can force conversion. This design reduces financing costs while providing investors with the opportunity to share in the company's growth. H100 said that bitcoin represents the values of "individual autonomy" and is consistent with its health technology mission. The market responded enthusiastically, and the company's stock price has risen by more than 40% since the announcement of the coin purchase plan on May 22.

Although H100's bitcoin holdings are small and only account for a small part of its balance sheet, Adam Back's participation adds credibility to it. As a pioneer in the bitcoin field, Back has promoted the development of Layer-2 technology and mining through Blockstream, and his endorsement may inspire more European companies to follow suit. H100's strategy is more like a cautious test of the waters than a full transformation, reflecting the conservative attitude of small and medium-sized enterprises to enter the bitcoin market.

On May 16, DDC Enterprise announced plans to purchase 5,000 bitcoins, becoming the leader in chinese corporate bitcoin investment. According to Bitcoin Magazine and X Platform News, DDC is engaged in clothing and logistics businesses and is planning to use the funds raised through additional common stock issuance to build a strategic bitcoin reserve. The plan quickly sparked heated discussions, with X Platform users pointing out that DDC may be following MicroStrategy's example and hopes to use bitcoin investment to push up its stock price while hedging against global trade uncertainties.

DDC's motivation is closely related to its industry background. The clothing and logistics industries are facing rising supply chain costs and tariff pressures, and bitcoin's appeal as an anti-inflation asset is becoming increasingly prominent