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MicroStrategy has shifted its focus away from software and towards Bitcoin over the last few years, and now the company is taking the next step in its pro-crypto ethos by adopting a Bitcoin-themed visual marketing scheme.

To reflect the company’s ethos, MicroStrategy has also adopted a Bitcoin-themed visual marketing scheme.

MicroStrategy is now Strategy. https://t.co/p6UvQgOvnz

— Michael Saylor⚡️ (@saylor) February 5, 2025

The firm, led by Bitcoin bull Michael Saylor, has rebranded to “Strategy.” This move comes after years of shifting its focus away from software and towards the leading cryptocurrency.

MicroStrategy’s new branding is evident on its website, which now features a striking visual display of Bitcoin. The homepage showcases an image of a gold coin with the Bitcoin logo and the slogan “Strategy: A New Standard Emerges.” Scrolling down the page reveals a mesmerizing animation of Bitcoin blocks forming the company's logo.

This pro-Bitcoin ethos is further highlighted in the company's tagline, which reads “Bitcoin standard software.” This slogan succinctly encapsulates MicroStrategy's belief that Bitcoin is the standard for sound money in the digital age.

Notably, MicroStrategy's website still offers information on the company's software products, such as HyperIntelligence and Workstation Health. However, these products are now positioned as complementary to MicroStrategy's primary focus on Bitcoin.

This latest development marks a significant step in MicroStrategy's evolution from a software firm to a company that is fully aligned with the ethos of Bitcoin. As the company continues to integrate itself into the crypto ecosystem, it will be interesting to observe how this strategy unfolds and impacts both MicroStrategy and the wider crypto landscape.